Fresh Relevance has received a £2.15m investment from Foresight Venture Capital Trust.
The founders of the email marketing and web personalisation platform – Mike Austin (pictured), Pete Austin and Eddy Swindell – are ex-employees of former Foresight private equity portfolio company SmartFocus.
Mike Austin commented: “To date we have achieved major growth, with more than 300 customers now relying on the Fresh Relevance marketing hub. The significant investment from Foresight Group enables us to accelerate our expansion across North America, explore market opportunities in new territories and further extend our in-house development capabilities.”
Rodney Appiah, Senior Investment Manager, Foresight Group, added: “We are delighted to be working with Mike and the rest of the team to support Fresh Relevance’s growth plans. Their innovative and flexible marketing platform is addressing the demand for greater personalisation online and is already relied upon by hundreds of leading retailers.”