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The Drum Moma Awards

Alchemetrics keeps awards run going

13th April 2016 • News

Omni-channel marketing database specialists Alchemetrics have continued their recent rich vein of form when it comes to industry awards by securing yet another shortlisting at a prestigious marketing industry awards programme.

The Berkshire-based firm has been shortlisted in the Best Use of Data category at the Marketing on Mobile Awards (MOMA), organised by The Drum magazine.

The entry that was shortlisted centred around work it has been doing for The Restaurant Group (TRG) which operates over 500 restaurants and  pubs in the UK and serves over 43 million meals each year through brands including Frankie & Benny’s, Chiquito and Garfunkels.

Alchemetrics built a Single Customer View for TRG and a Mobile App platform which integrated with the SCV and a Mobile Vouchering platform allowing  TRG to develop far closer relationships with its customers.

Alchemetrics MD Dave Gurney said that he was “absolutely chuffed” with another shortlisting. “We picked up the Outstanding Marketing Services Provider award at DBM Awards in September last year and that was really the catalyst for what has been a very rich vein of form at industry awards. In just the last couple of months we’ve been shortlisted for the New York-based Marketing&Tech Innovation Awards and now we’ve been shortlisted at the MOMAs too. Here’s hoping we pick up  another winner’s prize at the awards evening in May!”

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