Category Archive

Roundtable discussion

Talking ’bout a revolution

7th July 2017 • FeaturesComments (0)

Database Marketing convened a roundtable of some of the industry’s leading lights, supported by The REaD Group, to take a deep dive into the biggest topic in data. The word ‘revolution’ is one of those much-abused clichés that find their way into too many press releases and marketing conversations, but when it comes to General [&hellip...

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Cogs and gears

Automation in a digital world

6th April 2017 • FeaturesComments (0)

by James Lawson, consulting editor Integration remains a key challenge for marketers in today’s digital world. Contributors Raj Balasundaram | Global Head of Solutions, Emarsys Robin Collyer | Leader in Next Best Action & Contextual Customer...

Tarot cards

2017: in your words

28th March 2017 • FeaturesComments (0)

After another turbulent year and with plenty of significant change lying ahead, we ask the industry what they think the next year might bring for data and insight-driven marketers… GDPR Chris Combemale, CEO, DMA group “May 2018 should be a date that is in...


Aspiring to true insight in modern B2B marketing

15th March 2017 • FeaturesComments (0)

by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder...

Data cleansing market awash with choice

10th January 2017 • FeaturesComments (0)

by James Lawson, consulting editor Marketers have never been better served when it comes to data cleansing with a wider array of quick, easy and inexpensive solutions available to them than ever before. Contributors: Cyril Law | solutions director, Callcredit...


The rage to engage

9th January 2017 • FeaturesComments (0)

by James Lawson, consulting editor With more noise than ever before in the field of email marketing, effective engagement remains the holy grail that both indicates success and informs future actions. Contributors: Adam Herbert | business development...


Making a quick capture

9th January 2017 • FeaturesComments (0)

by James Lawson, Contributing Editor Online registration forms sit at the heart of much online marketing, which makes rapid addressing solutions a vital tool in quick, accurate data capture. Contributors: Jason Goodwin | general manager, EDQ Mark Carrington |...

Zooming through cyberspace

The need for speed

5th January 2017 • FeaturesComments (0)

by James Lawson, contributing editor Contributors: Darren Cudlip | commercial director, GB Group Jim Conning | managing director, data services, Royal Mail Mark Webb | operations director, Alchemetrics Mike Fox | director, UKChanges Murdo Ross | head of...

Direct mail

Cutting through online noise

5th January 2017 • FeaturesComments (0)

by James Lawson, Contributing Editor As digital budgets continue to rocket towards half of all UK advertising spend, why would you move back into direct mail? Because it cuts through the online noise, because it complements other media, because people take...

DBM Awards

DBM Awards 2016

23rd November 2016 • FeaturesComments (0)

The DBM Awards are now firmly established in the data and insight-driven marketing industry calendar as a unique celebration of all that is exceptional about the industry. September saw the cream of the industry gather at The Brewery in London to recognise...