Category Archive


Aspiring to true insight in modern B2B marketing

15th March 2017 • FeaturesComments (0)

by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder & CEO, Uncommon Knowledge Nigel Magson | Managing Director, Adroit Data & Insight Jon Clarke...

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Data cleansing market awash with choice

10th January 2017 • FeaturesComments (0)

by James Lawson, consulting editor Marketers have never been better served when it comes to data cleansing with a wider array of quick, easy and inexpensive solutions available to them than ever before. Contributors: Cyril Law | solutions director, Callcredit...


The rage to engage

9th January 2017 • FeaturesComments (0)

by James Lawson, consulting editor With more noise than ever before in the field of email marketing, effective engagement remains the holy grail that both indicates success and informs future actions. Contributors: Adam Herbert | business development...


Making a quick capture

9th January 2017 • FeaturesComments (0)

by James Lawson, Contributing Editor Online registration forms sit at the heart of much online marketing, which makes rapid addressing solutions a vital tool in quick, accurate data capture. Contributors: Jason Goodwin | general manager, EDQ Mark Carrington |...

Zooming through cyberspace

The need for speed

5th January 2017 • FeaturesComments (0)

by James Lawson, contributing editor Contributors: Darren Cudlip | commercial director, GB Group Jim Conning | managing director, data services, Royal Mail Mark Webb | operations director, Alchemetrics Mike Fox | director, UKChanges Murdo Ross | head of...

Direct mail

Cutting through online noise

5th January 2017 • FeaturesComments (0)

by James Lawson, Contributing Editor As digital budgets continue to rocket towards half of all UK advertising spend, why would you move back into direct mail? Because it cuts through the online noise, because it complements other media, because people take...

DBM Awards

DBM Awards 2016

23rd November 2016 • FeaturesComments (0)

The DBM Awards are now firmly established in the data and insight-driven marketing industry calendar as a unique celebration of all that is exceptional about the industry. September saw the cream of the industry gather at The Brewery in London to recognise...

crystal ball

Predictive analytics: the case for the defence

10th November 2016 • FeaturesComments (0)

By James Lawson, Consulting Editor Contributors: Michele Masnaghetti | Strategic Services Director, Epsilon Robyn Croll | Director, Customer Insights, SmartFocus Steve Lowell | Head of Insight, Indicia Using predictive analytics to deliver a highly...

When push comes to shove

14th October 2016 • FeaturesComments (0)

The Accengage Push Notification benchmark study was based on 36 billion push notifications sent and enables marketers to benchmark their own performance by industry, country and continent on both iOS and Android. Here is a selection of the study’s...

Complex array of cogs

Account-based marketing: what’s all the fuss about?

6th October 2016 • FeaturesComments (0)

by James Lawson, Consulting Editor In the heady world of marketing automation the vendor hype machine has gone into overdrive about the new hot ticket: Account-Based Marketing. But what exactly as it, and why should marketers care? Contributors: Adam Oldfield...