Category Archive

Direct mail

Cutting through online noise

5th January 2017 • FeaturesComments (0)

by James Lawson, Contributing Editor As digital budgets continue to rocket towards half of all UK advertising spend, why would you move back into direct mail? Because it cuts through the online noise, because it complements other media, because people take time to read and accept its emotional message, in short – because it works. [&hellip...

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DBM Awards

DBM Awards 2016

23rd November 2016 • FeaturesComments (0)

The DBM Awards are now firmly established in the data and insight-driven marketing industry calendar as a unique celebration of all that is exceptional about the industry. September saw the cream of the industry gather at The Brewery in London to recognise...

crystal ball

Predictive analytics: the case for the defence

10th November 2016 • FeaturesComments (0)

By James Lawson, Consulting Editor Contributors: Michele Masnaghetti | Strategic Services Director, Epsilon Robyn Croll | Director, Customer Insights, SmartFocus Steve Lowell | Head of Insight, Indicia Using predictive analytics to deliver a highly...

When push comes to shove

14th October 2016 • FeaturesComments (0)

The Accengage Push Notification benchmark study was based on 36 billion push notifications sent and enables marketers to benchmark their own performance by industry, country and continent on both iOS and Android. Here is a selection of the study’s...

Complex array of cogs

Account-based marketing: what’s all the fuss about?

6th October 2016 • FeaturesComments (0)

by James Lawson, Consulting Editor In the heady world of marketing automation the vendor hype machine has gone into overdrive about the new hot ticket: Account-Based Marketing. But what exactly as it, and why should marketers care? Contributors: Adam Oldfield...

Finger held up to lips

Suppression: It’s not sexy but it works

28th September 2016 • FeaturesComments (0)

by Antony Begley For many complex reasons, the regular and efficient use of suppression is not as widespread as it should be among marketers – but with more compelling reasons to adopt it and more high quality options available than ever before, the tide...

Detail from DMA infographic

The future of fundraising

22nd September 2016 • FeaturesComments (0)

by Antony Begley The DMA has been working with fundraisers and key stakeholders to discuss what the future of the charity industry looks like – and the result is a set of recommendations for ‘an ideal future for one-to-one fundraising’. There’s no...

Browsing shoes on a mobile phone

Single Customer Views: the biggest challenge, the biggest reward

19th September 2016 • FeaturesComments (0)

by Matthew Kelleher, Chief Commercial Officer, RedEye When it comes to customer databases, the marketers I speak to are increasingly frustrated by exactly the same issues: Lack of access to their own data Inability to use their data across multiple channels...

Two businessmen talking on a tin can telephone

The more things change…

13th September 2016 • FeaturesComments (0)

by James Lawson The world of B2B marketing has changed beyond recognition in recent years, yet the fundamental role that data and insight plays at the heart of all B2B marketing activity is only becoming clearer with every passing day. Inbound, outbound,...

Adrian Sargeant

Data stars of the charity sector honoured

22nd August 2016 • FeaturesComments (0)

The fifth IoF Insight in Fundraising Awards were held at the Café de Paris where charities and suppliers were recognised for their work with data and insight for the improvement of fundraising. High profile fundraising champion Professor Adrian Sargeant...