Category Archive

Mark Van Dijk

Relay42 expands top team with hat trick of hires

20th July 2017 • NewsComments (0)

Relay42, a data management platform (DMP) company, has made three appointments to its senior leadership team. Mark Van Dijk (pictured) will join Relay42 as Chief Operations Officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing all company operations for six years. In total, Van Dijk has 15 years’...

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regit website

Regit motors ahead using Peak machine learning

20th July 2017 • NewsComments (0)

Car dealerships are reporting sales increases of up to 27%, thanks to the development of an algorithm to predict when car owners will change their vehicle. Motoring website, Regit, formerly, has developed the solution, called Regit Predict,...


DM Trust invests over £200k in future of data-driven marketing

20th July 2017 • NewsComments (0)

The DM Trust has revealed it has invested more than £200,000 over the last year in campaigns to raise the standards of the industry and support the education of its next generation of talent. The DM Trust was created with the mission of creating a...

Sarah Williamson

Consumer privacy demands to cause major disruption post-GDPR, tech lawyer warns firms

18th July 2017 • NewsComments (0)

Concerted promotion by consumer groups of new rights under the General Data Protection Regulation (GDPR) could be more disruptive to businesses across sectors than the “TripAdvisor effect”, with yet more control over the future of brands and marketing...


Performics deepens Acxiom partnership in UK with LiveRamp integration

18th July 2017 • NewsComments (0)

Performics, the performance marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will...

Callcredit logo

Callcredit marks record results with new branding

17th July 2017 • NewsComments (0)

Callcredit Information Group has reported record results, at the same time launching a new identity designed to position the business for continued growth both in the UK and internationally. The Group recorded an 18% increase in gross revenue to £201m (2015:...

David Williams

Merkle strengthens European foothold with Aquila acquisition

7th July 2017 • NewsComments (0)

Merkle, a technology-enabled, data-driven performance marketing agency, has acquired Aquila Insight, one of the UK’s largest independent data analytics organisations. This marks Merkle’s second European acquisition of 2017, following that of Spanish...

EU flag with padlock in centre

Fresh Relevance ready for GDPR

7th July 2017 • NewsComments (0)

Fresh Relevance has announced that it is fully compliant with the EU General Data Protection Regulation (GDPR), which comes into force on 25 May 2018. The company has appointed a Data Protection Officer and published a report detailing its compliance...

Chris Clark

GBG buys PCA Predict

9th May 2017 • NewsComments (0)

GBG, an identity data intelligence specialist, has acquired PCA Predict (formerly Postcode Anywhere) for £66m. The deal combines PCA’s SaaS technology with GBG’s global address repository – available for over 190 countries – to create what GBG says...

Mortar boards in air

IDM’s class of 2017 graduates

5th May 2017 • NewsComments (0)

This year’s Institute of Direct and Digital Marketing (IDM) Graduation ceremony was held yesterday (May 4) at London’s Institution of Engineering and Technology, where the 242 members of its class of 2017 joined the ranks of over 10,000 IDM alumni. The...