Category Archive

Two little ducks

New Confirmit Horizons capabilities boost ease of use and drive deeper insight discovery

23rd March 2017 • NewsComments (0)

Confirmit has released Version 22 of its Horizons software suite, which offers new text analytics techniques that allow organisations to drill down to insights within unstructured feedback. Updates to Confirmit Genius Text Analytics enable companies running VoC and MR programmes to extract more meaningful insights from text responses. A new Model Builder...

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Ami Spencer

Webgains recruits publisher relations director

23rd March 2017 • NewsComments (0)

International affiliate marketing network, Webgains, has appointed Ami Spencer (pictured) as Director of International Publisher Relations. Previously Head of Client Services at Vouchercloud, Spencer will head up partner, affiliate and influencer...

DMA infographic

Email: consumers want relevance and marketers need content, says DMA

16th March 2017 • NewsComments (0)

Email is in good shape, but at risk of being damaged if the channel is neglected. That’s the message from the DMA’s Marketer Email Tracker 2017 Report infographic, sponsored by dotmailer. With content increasingly significant for marketers, email appears...

Eyebrow Cottage

ICO spells trouble for Munee Hut

15th March 2017 • NewsComments (0)

A company that instructed a firm in Belize to send around 64,000 spam texts promoting loans on its behalf has been fined £20,000 by the Information Commissioner’s Office (ICO). Munee Hut operated out of Grade II listed Eyebrow Cottage (pictured), the...

Andy Roberts

Rapport purchase strengthens Sabio’s CX analytics platform

15th March 2017 • NewsComments (0)

Customer contact technology specialist Sabio has acquired Rapport, a specialist UK provider of SaaS customer experience analysis solutions for contact centres. Rapport’s SaaS software and analysis services offers contact centres rapid insight into potential...

Patrick Lymath

Wilmington Millennium targets GDPR opportunity with sales appointment

15th March 2017 • NewsComments (0)

Wilmington Millennium has appointed Patrick Lymath (pictured) to a business development role in a bid to capitalise on market opportunity with the impending introduction of GDPR. Lymath will be responsible for developing Wilmington Millennium’s deceased...

Dan Fossaceco

Fossaceco joins REaD Group to put consumer at the heart of lead generation

14th March 2017 • NewsComments (0)

REaD Group has appointed Dan Fossaceco to the newly created role of Lead Generation Director. Dan Fossaceco, who joins from Callcredit Marketing Solutions, will be responsible for spearheading the strategic direction of REaD Group’s new approach to lead...

IBM Watson logo

Webgains powers intelligent marketing with IBM Watson

14th March 2017 • NewsComments (0)

Affiliate marketing network Webgains has partnered with IBM Watson to help online retailers advertise more intelligently. In what it says is a performance marketing industry first, Webgains will harness IBM Watson cognitive technologies to increase both the...

Richard Hamnett

ResponseTap brings together martech apps with Integrations Centre

13th March 2017 • NewsComments (0)

Call intelligence solutions provider ResponseTap has launched a new Integrations Centre, which enables marketers to plug their other external martech solutions and apps into its Insight Hub platform. The result is the ability to assimilate call data with...

Tim Roberts

ITM reveals new predictive analytics solution

13th March 2017 • NewsComments (0)

Manchester-based ITM Group UK has launched Adsertor, a real-time predictive analytics platform. ITM has spent more than two years developing the software, and has invested over £1m bringing it to market. Adsertor allows businesses to centralise all their...