Category Archive

Receiving a phone call

ICO warns nuisance callers as Bradford firms fined

3rd August 2017 • NewsComments (0)

The Information Commissioner’s Office (ICO) has reminded companies making direct marketing calls that people registered with the Telephone Preference Service are “off limits”. The warning came as the ICO issued fines totalling £150,000 to two firms based in Bradford that, between them, sparked hundreds of complaints. HPAS (trading as Safestyle UK)...

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Maximizer CRM

Destination: business growth

3rd August 2017 • NewsComments (0)

Maximizer Software, a provider of CRM solutions for SMEs has launched its Road Trip to Destination Business Growth challenge. The challenge has been designed to help businesses navigate the new customer journey and improve their customer engagement,...

Adam Williams

DBS Data launches new multichannel service for CATI projects

2nd August 2017 • NewsComments (0)

DBS Data, a UK business and consumer marketing data specialist, has unveiled a new service named Total Sampling. Total Sampling enables organisations running CATI projects to access DBS’s rich data sources to improve response rates and the quality of...

Consumer loyalty increases

27th July 2017 • NewsComments (0)

Eighty per cent of consumers show some form of brand loyalty, according to the DMA’s 2017 Customer Engagement report. The study, conducted by the DMA and Foresight Factory, with partners Emarsys, Epsilon, Feefo and Wiraya, found that the percentage of those...

Mark Van Dijk

Relay42 expands top team with hat trick of hires

20th July 2017 • NewsComments (0)

Relay42, a data management platform (DMP) company, has made three appointments to its senior leadership team. Mark Van Dijk (pictured) will join Relay42 as Chief Operations Officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands,...

regit website

Regit motors ahead using Peak machine learning

20th July 2017 • NewsComments (0)

Car dealerships are reporting sales increases of up to 27%, thanks to the development of an algorithm to predict when car owners will change their vehicle. Motoring website, Regit, formerly, has developed the solution, called Regit Predict,...


DM Trust invests over £200k in future of data-driven marketing

20th July 2017 • NewsComments (0)

The DM Trust has revealed it has invested more than £200,000 over the last year in campaigns to raise the standards of the industry and support the education of its next generation of talent. The DM Trust was created with the mission of creating a...

Sarah Williamson

Consumer privacy demands to cause major disruption post-GDPR, tech lawyer warns firms

18th July 2017 • NewsComments (0)

Concerted promotion by consumer groups of new rights under the General Data Protection Regulation (GDPR) could be more disruptive to businesses across sectors than the “TripAdvisor effect”, with yet more control over the future of brands and marketing...


Performics deepens Acxiom partnership in UK with LiveRamp integration

18th July 2017 • NewsComments (0)

Performics, the performance marketing agency of Publicis Media, has extended its partnership with global data services provider, Acxiom. This extended partnership in the UK will see the incorporation of the onboarding capabilities of LiveRamp, which will...

Callcredit logo

Callcredit marks record results with new branding

17th July 2017 • NewsComments (0)

Callcredit Information Group has reported record results, at the same time launching a new identity designed to position the business for continued growth both in the UK and internationally. The Group recorded an 18% increase in gross revenue to £201m (2015:...