Category Archive

David Williams

Merkle strengthens European foothold with Aquila acquisition

7th July 2017 • NewsComments (0)

Merkle, a technology-enabled, data-driven performance marketing agency, has acquired Aquila Insight, one of the UK’s largest independent data analytics organisations. This marks Merkle’s second European acquisition of 2017, following that of Spanish digital analytics consultancy, Divisadero, in April. These strategic acquisitions are designed to...

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EU flag with padlock in centre

Fresh Relevance ready for GDPR

7th July 2017 • NewsComments (0)

Fresh Relevance has announced that it is fully compliant with the EU General Data Protection Regulation (GDPR), which comes into force on 25 May 2018. The company has appointed a Data Protection Officer and published a report detailing its compliance...

Chris Clark

GBG buys PCA Predict

9th May 2017 • NewsComments (0)

GBG, an identity data intelligence specialist, has acquired PCA Predict (formerly Postcode Anywhere) for £66m. The deal combines PCA’s SaaS technology with GBG’s global address repository – available for over 190 countries – to create what GBG says...

Mortar boards in air

IDM’s class of 2017 graduates

5th May 2017 • NewsComments (0)

This year’s Institute of Direct and Digital Marketing (IDM) Graduation ceremony was held yesterday (May 4) at London’s Institution of Engineering and Technology, where the 242 members of its class of 2017 joined the ranks of over 10,000 IDM alumni. The...

Northern Ireland

Allies strengthens PostCoder with AddressBase Islands

3rd May 2017 • NewsComments (0)

Allies has incorporated AddressBase Islands into its web API, PostCoder Web. AddressBase Islands is a new data product from Ordnance Survey which provides information regarding addresses and properties in Northern Ireland (pictured), Isle of Man and the...

Cafe de Paris

Shortlist revealed for IoF Insight in Fundraising Awards 2017

3rd May 2017 • NewsComments (0)

Judging is completed and the shortlist announced (see below) for 2017’s Insight in Fundraising Awards, an initiative of the Institute of Fundraising’s Special Interest Group for Insight in Fundraising (@IoFInsight). Winners will be presented at the awards...

Big Ben

ICO to start work on new DM and data guidelines

27th April 2017 • NewsComments (0)

The Information Commissioners Office will begin work on new direct marketing and data guidelines by the summer. The news comes after MPs passed Government legislation that instructs the regulator to produce a new DM and data code. The Digital Economy Bill was...

Uncollected mail

Purifi comes to Cygnus as DBS partners Software Bureau

24th April 2017 • NewsComments (0)

The Software Bureau has added DBS Data’s Purifi suppression file to its Cygnus data processing suite. Built in-house by DBS Data and launched in 2015, Purifi comprises 31 million UK household records. It includes full postal contact details, 180,000...

Removal van

Equifax and TwentyCi launch home movers marketing solution

24th April 2017 • NewsComments (0)

Equifax has partnered with life event marketing business TwentyCi to create Pre-Movers, a marketing solution which enables companies to identify customers and prospects at key stages in the move lifecycle. Pre-Movers will use data from TwentyCi to identify...

Clicksco staff

Clicksco celebrates global growth with international office expansion

13th April 2017 • NewsComments (0)

Clicksco Group, a one-to-one marketing specialist, has announced its expansion across three continents as one-fifth of its growing headcount relocate into larger premises. Headquartered in Dubai, Clicksco employs around 150 people across 11 offices in nine...