Category Archive

Experian infographic

Data quality issues impacting consumer trust and perception, says Experian

23rd March 2017 • NotebookComments (0)

Many companies are still struggling to keep pace with customer expectations and increased scrutiny. That’s the key finding from the Global Data Management Research Report 2017, commissioned by Experian. Seven in 10 (72%) of companies said that data quality issues had affected trust and perception by their customers, who are increasingly aware of the value...

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Snaplytics graphic

Snaplytics lifts lid on Snapchat engagement

22nd February 2017 • NotebookComments (0)

Snaplytics, a SaaS company offering Snapchat marketing insights, has released a comprehensive survey of Snapchat data to better understand how brands are using the social site to communicate in a direct form with their followers – without getting too...

Dinosaur skeleton

Retail apps must respond to responsive or die

15th February 2017 • NotebookComments (0)

Responsive web design and a lack of innovation are pushing the mobile retail app towards extinction, two new reports suggest. Episerver’s new State of Digital Commerce finds that almost one-third (32%) of the UK’s top retailers don’t offer a shopping...

EU flag with padlock in centre

One in four businesses still unprepared for GDPR

14th February 2017 • NotebookComments (0)

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility....

GDMA report cover

Data now ‘indispensable’ to world’s marketers, finds Global Review

30th January 2017 • NotebookComments (0)

The third edition of the annual Global Review of Data-Driven Marketing and Advertising (GDMA) has once again revealed the starring role data-driven marketing and advertising (DDMA) plays in the success of any business. In just three years, DDMA has gone from...

Posting letter

Deceased mail set to soar in 2017

26th January 2017 • NotebookComments (0)

Direct mail sent to people that have passed away is set to surpass 200 million pieces for the first time because of the increasing mortality rate, according to a new study by Wilmington Millennium. 2016 has already earned its place in history as the year of...

A monster under the bed

Data trumps social for marketers

12th January 2017 • NotebookComments (0)

Seventy-two percent of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years. That’s according to a new report from international marketing technology brand BlueVenn, ‘Customer data: The...

Covering eyes from computer

Better data analysis eluding marketers, says Callcredit

4th January 2017 • NotebookComments (0)

A survey of senior marketers has revealed that the vast majority (96%) find improving data analysis processes a significant challenge. This is despite devoting an average of five hours and 36 minutes a week to the cause. The Data Dilemma study of 151 UK...

Old man

Age-based targeting losing appeal for the silver segment, says Canadean

9th November 2016 • NotebookComments (0)

Traditional techniques used to market products to older consumers – the so-called ‘silver segment’ – are not necessarily relevant or effective today, as the demographic starts to reject outmoded stereotypes associated with ageing, according to...

Junk mail in waste basket

Decline in ‘junked’ mail

7th November 2016 • NotebookComments (0)

Better targeting is cited as a key factor in a “significant” reduction in the number of pieces of direct mail that are thrown away and recycled unopened. Research from Wilmington Millennium Mortascreen reveals that 1.3 billion items went straight in the...