Category Archive

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Savvy consumers gaming online shopping, says dotmailer

24th August 2017 • NotebookComments (0)

New research by dotmailer has revealed the cunning ruses consumers are employing in the quest for an online discount. From abandoning a basket, to entering in fake details to receive a better deal, it seems consumers are learning how to game the online shopping system. With online shopping worth £133bn in the UK, it’s no [&hellip...

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Data breaches cost SMEs £1.1bn, says Wilmington Millennium

23rd August 2017 • NotebookComments (0)

As seven in 10 consumers claim to be more concerned about data security than they were two years ago, for the first time the damage caused by a data breach to an SME’s bottom line has been calculated. The study, by Wilmington Millennium, reveals that...


Consumers becoming cautious clickers, says DMA

17th August 2017 • NotebookComments (0)

Consumers are still opening and reading emails but are more careful when it comes to clicking through, according to the DMA’s Email Benchmarking Report 2017. The report, sponsored by dotmailer, suggests emails are opened and read 14.2% of the time. Compared...

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Better B2B marketing fuelled by investment in automation, says Act-On

15th August 2017 • NotebookComments (0)

There is a correlation between marketing automation investment and business performance, a new study has concluded. The State of B2B Marketing Automation was commissioned by Act-On Software, a provider of adaptive marketing automation solutions, and performed...

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Repermissioning rockets as GDPR renders three-quarters of customer data obsolete

10th August 2017 • NotebookComments (0)

Up to three-quarters of the UK’s customer data held within organisations’ marketing databases will become useless after the introduction of the GDPR, according to a new study from W8 Data. The new data protection legislation changes current consent...

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Lost customers costing SME marketers big bucks, says GI Insight

9th August 2017 • NotebookComments (0)

Almost three-quarters (71%) of SME marketing agencies don’t know how much revenue they lost in the last financial year from lapsed customers. That’s according to YouGov survey commissioned by mar tech agency GI Insight. This leakage can be a significant...


Retailers ready for AI marketing but half are missing out

25th July 2017 • NotebookComments (0)

Nearly one in two retailers are missing out on leveraging AI marketing to personalise the customer journey and better understand customer behaviours. That’s the main conclusion of a Forrester Consulting study commissioned by Emarsys, a global marketing...

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Charities named least data centric sector

7th July 2017 • NotebookComments (0)

The third sector has been named the least customer centric industry according to the latest Data Hygiene Report from Wilmington Millennium. The biennial survey carried out amongst the UK’s data bureaux, which ranks industry sectors according to their...

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Three-quarters of UK shoppers ‘get nothing in return’ for personal data

5th July 2017 • NotebookComments (0)

Almost three-quarters (71%) of British shoppers do not feel that it’s worth sharing their personal data with brands, and almost half (48%) don’t believe that their personal information will be treated with respect. Those are the main findings of new...


ICO fines could soar by 4500% post-GDPR, says Alchemetrics

24th May 2017 • NotebookComments (0)

To mark the one year countdown to the enforcement of GDPR new research from Alchemetrics has revealed that ICO fines could increase by 4500% following the introduction of the new legislation on May 25, 2018. In the last year (May 2016–May 2017) the ICO...