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DMA: B2B sector needs to pick up GDPR pace

11th April 2017 • NotebookComments (0)

With a little more than a year to go until new data regulations comes into force, nearly a third (28%) of B2B marketers are still feeling unprepared, according to the DMA’s ‘GDPR and you, chapter two’ study. Overall GDPR awareness is up, but B2B marketers are falling behind and underestimating the impact of the GDPR, [&hellip...

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Brands failing to deliver on personalisation, says Acquia

11th April 2017 • NotebookComments (0)

Despite the hype around ‘personalisation’ as a marketing trend, the vast majority of brands (89%) can’t deliver personalised digital experiences, according to new research by Acquia. The research shows that attempts to deliver effective personalised...

Dear Customer letter

Most marketers aren’t personalising campaigns

29th March 2017 • NotebookComments (0)

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns. That’s according to the new State of Digital Commerce report from Episerver, provider of a single platform to manage digital content, commerce and...

Experian infographic

Data quality issues impacting consumer trust and perception, says Experian

23rd March 2017 • NotebookComments (0)

Many companies are still struggling to keep pace with customer expectations and increased scrutiny. That’s the key finding from the Global Data Management Research Report 2017, commissioned by Experian. Seven in 10 (72%) of companies said that data quality...

Snaplytics graphic

Snaplytics lifts lid on Snapchat engagement

22nd February 2017 • NotebookComments (0)

Snaplytics, a SaaS company offering Snapchat marketing insights, has released a comprehensive survey of Snapchat data to better understand how brands are using the social site to communicate in a direct form with their followers – without getting too...

Dinosaur skeleton

Retail apps must respond to responsive or die

15th February 2017 • NotebookComments (0)

Responsive web design and a lack of innovation are pushing the mobile retail app towards extinction, two new reports suggest. Episerver’s new State of Digital Commerce finds that almost one-third (32%) of the UK’s top retailers don’t offer a shopping...

EU flag with padlock in centre

One in four businesses still unprepared for GDPR

14th February 2017 • NotebookComments (0)

A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility....

GDMA report cover

Data now ‘indispensable’ to world’s marketers, finds Global Review

30th January 2017 • NotebookComments (0)

The third edition of the annual Global Review of Data-Driven Marketing and Advertising (GDMA) has once again revealed the starring role data-driven marketing and advertising (DDMA) plays in the success of any business. In just three years, DDMA has gone from...

Posting letter

Deceased mail set to soar in 2017

26th January 2017 • NotebookComments (0)

Direct mail sent to people that have passed away is set to surpass 200 million pieces for the first time because of the increasing mortality rate, according to a new study by Wilmington Millennium. 2016 has already earned its place in history as the year of...

A monster under the bed

Data trumps social for marketers

12th January 2017 • NotebookComments (0)

Seventy-two percent of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years. That’s according to a new report from international marketing technology brand BlueVenn, ‘Customer data: The...