Category Archive


Retailers ready for AI marketing but half are missing out

25th July 2017 • NotebookComments (0)

Nearly one in two retailers are missing out on leveraging AI marketing to personalise the customer journey and better understand customer behaviours. That’s the main conclusion of a Forrester Consulting study commissioned by Emarsys, a global marketing cloud company. The study, entitled ‘Building Trust and Confidence: AI Marketing Readiness in Retail...

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Charities named least data centric sector

7th July 2017 • NotebookComments (0)

The third sector has been named the least customer centric industry according to the latest Data Hygiene Report from Wilmington Millennium. The biennial survey carried out amongst the UK’s data bureaux, which ranks industry sectors according to their...

One way street sign

Three-quarters of UK shoppers ‘get nothing in return’ for personal data

5th July 2017 • NotebookComments (0)

Almost three-quarters (71%) of British shoppers do not feel that it’s worth sharing their personal data with brands, and almost half (48%) don’t believe that their personal information will be treated with respect. Those are the main findings of new...


ICO fines could soar by 4500% post-GDPR, says Alchemetrics

24th May 2017 • NotebookComments (0)

To mark the one year countdown to the enforcement of GDPR new research from Alchemetrics has revealed that ICO fines could increase by 4500% following the introduction of the new legislation on May 25, 2018. In the last year (May 2016–May 2017) the ICO...


Poor paper management puts quarter of SMEs at risk of breaching data laws

4th May 2017 • NotebookComments (0)

A study of UK small businesses has discovered mismanagement of paperwork is putting their security at risk, with many employees breaching data protection rules. What’s more, failure to correctly manage files is costing businesses time and money, with a...

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One-third of online customer data could be fake, says Wilmington Millennium

27th April 2017 • NotebookComments (0)

A study by Wilmington Millennium has revealed that up to a third of customer data captured via web forms and stored in customer databases could be fake. The research found that 23% of internet users regularly provide organisations with false information about...

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DMA: B2B sector needs to pick up GDPR pace

11th April 2017 • NotebookComments (0)

With a little more than a year to go until new data regulations comes into force, nearly a third (28%) of B2B marketers are still feeling unprepared, according to the DMA’s ‘GDPR and you, chapter two’ study. Overall GDPR awareness is up, but B2B...

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Brands failing to deliver on personalisation, says Acquia

11th April 2017 • NotebookComments (0)

Despite the hype around ‘personalisation’ as a marketing trend, the vast majority of brands (89%) can’t deliver personalised digital experiences, according to new research by Acquia. The research shows that attempts to deliver effective personalised...

Dear Customer letter

Most marketers aren’t personalising campaigns

29th March 2017 • NotebookComments (0)

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns. That’s according to the new State of Digital Commerce report from Episerver, provider of a single platform to manage digital content, commerce and...

Experian infographic

Data quality issues impacting consumer trust and perception, says Experian

23rd March 2017 • NotebookComments (0)

Many companies are still struggling to keep pace with customer expectations and increased scrutiny. That’s the key finding from the Global Data Management Research Report 2017, commissioned by Experian. Seven in 10 (72%) of companies said that data quality...