Category Archive

Emil Eifrem

Falling in love with data

22nd October 2015 • OpinionsComments (0)

by Emil Eifrem Online dating websites make great ‘matches’ by utilising the capabilities of graph technology, but it’s not just hopeful romantics that can benefit, as Neo Technology’s CEO Emil Eifrem explains. Online dating is big business; it’s acknowledged to be one of the major growth areas of the digital era, with thousands of sites, [&hellip...

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The alchemy of service excellence

12th October 2015 • OpinionsComments (0)

Great technical solutions and innovative products will help you win clients – but it’s consistently excellent service that will help you keep them. by Emma Thwaites, Client Services Director, Alchemetrics It was Theodore Roosevelt who said “People...

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We have to push beyond the basics of personalisation

6th October 2015 • OpinionsComments (0)

by Mike Austin, CEO, Fresh Relevance It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their engagement marketing activities. But as we move (some...

Is there gold at the end of the data rainbow?

30th September 2015 • OpinionsComments (0)

By Manjiry Tamhane, Worldwide Chief Operating Officer and CEO, EMEA, Gain Theory In recent years, marketers have compared data to some of the world’s most precious commodities. If we’re placing data and nuggets of insights on the same podium as gold,...

Despairing at data

Counting the cost of EU data laws

30th September 2015 • OpinionsComments (0)

by Jeremy Whitaker With discussions on EU data legislation set to be completed by the end of the year, and the law enforced by the end of 2017, there are a number of concerns for the marketing industry, not least the cost, as Jeremy Whitaker discusses. The...

Speech bubbles

Is Big Data broken?

9th September 2015 • OpinionsComments (0)

by Laurence Armiger, Sales Director, Zizo Big Data, big hype. Everyone in business seems to be talking about big data now. Many of us have sat through bombastic and over-long PowerPoint presentations about it. But relatively few businesses seem to know how to...

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The future of loyalty will be shaped by data

25th August 2015 • OpinionsComments (0)

by Mark Roper, Group Commercial Director, Collinson Group There has been a focus this year on the future of customer loyalty, and the role that data will play in ensuring customers remain loyal to a brand, but with so many interactions taking place, just how...

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The cost of dirty data

31st July 2015 • OpinionsComments (0)

by Karen Pritchard, Product Director, Millennium Data Today, the average Brit moves home eight times in their lifetime. This has doubled in just 40 years, and research from Bosch shows that younger people are moving significantly more often than their...

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Consent is good

7th July 2015 • OpinionsComments (0)

No matter why you’re gathering data, or what you plan to do with it, it is counter-productive to trick people into giving consent. Those deceived by confusing permission statements in to opting-in instead of out, will end up costing you money, says David...

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Connectivity is key to engagement

2nd July 2015 • OpinionsComments (0)

Seeking closer personalisation in campaigns has become more than just a vision – any brand can do it providing they can obtain a 360° customer view. by Thaer Namruti, European Strategy Director, Acxiom In today’s world of highly-personalised marketing...