Como, a provider of customer engagement solutions, and Preoday, an online and mobile ordering technology company, have launched a new strategic partnership to provide integrated customer engagement and online pre-ordering solutions to their clients.
The partnership will provide clients with a combination of Preoday’s white-label platform for online and mobile ordering facilities and Como’s end-to-end customer loyalty and engagement solutions. The partnership intends to help pubs, restaurants and coffee shops engage with their customers and avoid lengthy queues.
“For businesses looking to compete in this rapidly changing industry, having a solution that combines mobile ordering and customer engagement is becoming essential,” said Ofer Rahum, Chief Business Operations at Como. “This is another great example of how deep technology integrations can provide merchants with a solution that’s seamless to operate, while driving significant business growth.”
Andrew White, CEO of Preoday, said, “The digital transformation that the hospitality industry is undergoing represents a real opportunity for businesses to increase revenue and customer loyalty. For companies wanting to see these benefits in their own business, a solution that offers both mobile and online ordering and loyalty capabilities is extremely powerful. Our clients are already enthusiastic about this offering and we are looking forward to even more of them embracing it.”
Customer loyalty and engagement are proven to help businesses grow their revenue. Studies by Deloitte and Northwestern University show that businesses with loyalty programmes are 88% more profitable than competitors without them, and that up to 15% of a retailer’s most loyal customers drive 55-70% of its sales.
Pre-ordering is also a way for restaurants to increase their revenue, as customers tend to order more when they can order ahead. Ordering ahead will drive $38bn at quick service restaurants in the U.S. by 2020, accounting for 10.7% of total fast food industry sales, BI Intelligence estimated recently.