The data industry was highlighted in this month’s Budget with Chancellor George Osborne backing The Internet of Things with a £40m investment into supporting business start-ups and research.
The Internet of Things is a programme to progress technology which allows devices to be controlled by a smartphone or tablet, enabling fully connected homes.
DMA Executive Cirector Chris Combemale, commented: “New technologies like the Internet of Things will change the ways people interact with their surroundings, and marketers and advertisers are looking closely at this sector. A boost to UK investment here will help us develop a competitive advantage in the coming years.”
In other areas of the Budget, the Chancellor confirmed that the rate of corporation tax would fall to 20% from the start of April, while plans were announced to abolish national insurance for apprentices hired by companies.