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Database Marketing 2014 issues

December

DM December 2014 - Cover

IN THIS ISSUE

Paul Laughlin
How to make the most of
of your data team

Data agencies
Taking advantage of a
changing industry

Software
Making marketing automation work

Bureaux
Case studies


 

November

DM November 2014 - Cover

IN THIS ISSUE

Contextual marketing
the role of data in
marketing evolution

Seasonal targeting
Why marketing strategies
must change with the seasons

Suppression
Sifting through reference data

Display advertising
How data can help


 

October

DM October 2014 - Cover

IN THIS ISSUE

Single Customer View
Is outsourcing
the way forward?

Kevin Sterneckert
Omni Channel
Expectations

Sam Watts
How cross-channel evaluations
can be improved as advertisers
increasingly invest in digital


 

September

DM September 2014 - Cover

IN THIS ISSUE

Capture+
We review the
latest update

Mark Roy
Why dripa is bad for data

Data Cleansing
improved processing is
keeping data clean

Notebook
financing relationships


 

July-August

DM July 2014 - p Cover.qxp

IN THIS ISSUE

IOF Awards
Celebrity fundraising

Address Management
Is the new PAF delivering?

Marketing Services Online
Blurring the lines between online and SAAS

Mark Walton
Data compliance is a necessity

 


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