With a little more than a year to go until new data regulations comes into force, nearly a third (28%) of B2B marketers are still feeling unprepared, according to the DMA’s ‘GDPR and you, chapter two’ study.
Overall GDPR awareness is up, but B2B marketers are falling behind and underestimating the impact of the GDPR, with nearly a third (28%) still feeling unprepared – down just 2% from previously. Overall, marketers with ‘good’ GDPR awareness rose by 13% to two-thirds (66%) of the total. However, B2B marketers feel both the least ‘prepared’ and the most ‘unprepared’ for the GDPR.
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility. In addition, just two-thirds (68%) of those asked said their business would be GDPR compliant in time for 2018, according to the second edition of the DMA’s ‘GDPR and you’ series of studies into the industry’s awareness and preparedness for the GDPR.
Chris Combemale, CEO of the DMA group, commented: “May 2018 should be a date that is in every marketer’s diary, giving us around 16 months before the GDPR comes into force. It is concerning that only half of our industry feels their businesses are prepared for the new rules and not that many more believe they will be ready in time. The finish line for GDPR readiness is fixed and the risk to businesses of not being compliant is significant. Our advice is to continue preparations in earnest over the coming year. Not making it across the line in time is not an option.”
To find out more about the research or the latest range of GDPR-related advice, events, guides and training, visit the DMA’s website.