Fresh Relevance has announced that it is fully compliant with the EU General Data Protection Regulation (GDPR), which comes into force on 25 May 2018.
The company has appointed a Data Protection Officer and published a report detailing its compliance procedure, including clear guidance for organisations using the Fresh Relevance platform, to support their own GDPR policies.
Data Protection Officer and Co-Founder of Fresh Relevance, Peter Austin, said: “Fresh Relevance uses machine learning to understand visitor behaviour and show relevant real-time marketing, to improve the shopping experience for customers and increase sales for retailers. We do not store sensitive personal data, such as passwords or credit card numbers, just shopping behaviour and optionally a few items of personal data such as email address. Data from Fresh Relevance is only ever shared with our client and its third-party systems, such as its ESP, and nobody else.
“We recognise that the GDPR is a major change and very important to our clients, so we have become GDPR compliant one year in advance, to help their own plans to support it.”