GBG, an identity data intelligence specialist, has acquired PCA Predict (formerly Postcode Anywhere) for £66m.
The deal combines PCA’s SaaS technology with GBG’s global address repository – available for over 190 countries – to create what GBG says is “the world’s leading location intelligence platform”. The acquisition brings together two complementary solutions as well as offering a full suite of deployment options to the combined customer base.
The full product portfolio now available includes:
- GBG Loqate – aimed at global enterprises through GBG’s channel partners
- GBG Matchcode360 – sold directly to large corporates with the addition of sector specific reference data
- PCA Predict – designed specifically for smaller businesses
PCA’s platform is equipped to handle high transaction volumes. This means GBG will be able to deliver extra capacity to customers at peak times much faster and more easily.
Chris Clark (pictured), CEO at GBG, said: “The joining of PCA Predict and GBG is a very exciting prospect. There is a strong strategic and cultural fit in combining our capabilities which will bring significant benefit to our customers. PCA already serves many leading ecommerce companies who are transforming the way we shop and access services online. We are ideally placed to support their growth. Together with the fantastic team at PCA, we have the opportunity to accelerate our progress in this fast-emerging market.”
Guy Mucklow, President at PCA Predict, commented: “We are really excited about becoming part of GBG. It brings together two highly successful, growth focused, businesses with complementary skills and similar cultures to create a world class technology company. The GBG team has a long history of integrating acquisitions successfully; together we now have the very best knowledge and expertise in this sector.”
David Green, Managing Director of Location Intelligence at GBG added: “GBG has admired the work of the PCA Predict team for many years and we’re thrilled to welcome them into the GBG family. Our location intelligence solutions will fuel explosive growth of ecommerce and vertical market applications that are emerging from the transition to SaaS and Cloud computing. PCA will integrate with existing GBG capabilities developing a common global roadmap and technology platform.
“This technology is just the start of the customer journey. It provides a means for clients to access other GBG identity data intelligence services, delivered via the same SaaS model.”