Majestic Wine has expanded its use of SDL’s Customer Experience Cloud to include multiple solutions by adding SDL eCommerce.
As part of Majestic Wine’s wider omnichannel strategy, SDL’s technology improves website search and navigation, enables smarter merchandising, and helps ensure Majestic Wine can continuously and consistently deliver campaigns and experiences to its customers in a more relevant way. As part of the expansion Majestic Wine is able to replicate in-store personal interactions, which increases customer satisfaction and loyalty.
Majestic Wine is also driving online personalisation and relevance by using SDL Campaigns to segment its customer database and take advantage of data provided by customers such as their product preference, location or local store stock, and then deliver relevant offers to its customers via their preferred channel and device. The technology syncs and integrates with Majestic Wine’s eCommerce product catalog and customer data to give shoppers personalized experiences, unique selections of offers or compelling promotions like free tasting offers based on the geo-location of customers in relation to the local store.
Richard Weaver, eCommerce Director at Majestic Wine commented: “This technology is helping us to raise the bar in such a competitive marketplace. We believe relevancy and personalisation is the key to rising to the omnichannel challenge. We want to offer the best possible customer experience in-store and online and working with SDL allows us to step up to this challenge.”
Mark Lancaster, CEO and Founder at SDL added: “To compete and differentiate in online retail, the silver bullet is to create a unique online shopping experience that is tailored and personalized to the context of shoppers and shopping scenarios. Doing this, using an omnichannel approach that connects online and offline seamlessly, is the crux of great customer experience. We’re delighted to be partnering with such a successful and forward-thinking household name in the UK on such exciting projects.”
SDL recently reported that it had achieved 18% overall new license bookings growth and 80% growth in new license bookings throughout the EMEA region in the first 6 months of 2014, with 50% of new customers purchasing multiple solutions from the SDL Customer Experience Cloud.