A new report into omnichannel personalisation has said that real-time inventory reporting is a tipping point, with 50% of UK brands now having real-time in-store inventory visibility.
RichRelevance and digital marketing firm L2 revealed the findings of the Intelligence Report: Omnichannel 2015 to attendees of RichRelevance’s Demystifying Omnichannel event series. The report analyses the efforts of leading retailers to blend the digital and in-store experience in order to identify the brands and strategies that are delivering a true omnichannel experience today. However only 8% of luxury brands provide this capability.
The report also found that 88% of EU retailers offer click and collect services. Email is increasingly used to drive store traffic with the use of email to promote online and in-store sales, store-only sales and hybrid fulfillment all showed gains in 2015. The amount of emails showcasing online-only sales dropped from 35% to 31%.
Diane Kegley, CMO, RichRelevance commented: “Data and technology play an increasingly important role in omnichannel as retailers rise to the challenge of serving shoppers through premium personalisation. The Demystifying Omnichannel events provide participants with a clearer understanding of the entire landscape of customer touchpoints and the comprehensive experience they offer across channels, as well as the insights and working documentation to apply to their own businesses.”