Negotiations between the European Council, European Parliament and the EU Commission over the proposed changes to EU data protection legislation are underway after Ministers revealed the directions the proposals may take. Now all three have their versions of the text ready, a trilogue will begin, which is expected to commence on 24th June.
This so-called trilogue will determine the final proposals, however initial findings is that opinion is divided among stakeholders.
The DMA said that “the Council version of the text appears to be better for the advertising and marketing sector in several key areas”.
Five sections in total in the Council proposal were highlighted by the DMA as being positive. These were the Definition of Personal Data, Consent, Legitimate Interest, Automated Decision Making and Profiling and the Right To Be Forgotten.
The UK, represented at talks by Lord Faulks, supported the general approach but raised concerns on the one-stop-shop and the right to be forgotten.
Several other countries raised concerns, primarily on Article 6.4 on legitimate interest and the scope of the Regulation.
Andrus Ansip, Vice President for the Digital Single Market, said he was very encouraged by what he called a positive step towards improved and harmonised data protection rules. “Data Protection is at the heart of the Digital Single Market; it builds a strong basis to help Europe make better use of innovative digital services like big data and cloud computing,” he said.
Meanwhile, Vera Jourová, Commissioner for Justice, Consumers and Gender Equality, said: “High data protection standards will strengthen consumers’ trust in digital services, and businesses will benefit from a single set of rules across 28 countries.”