Response One, the data-driven marketing agency owned by St Ives Group, has appointed Sameer Rahman as Head of Analytical Insight & Research.
Rahman will help to spearhead Response One’s continued focus on truly understanding individual consumers, enabling brands to successfully drive both acquisition and retention strategies.
A member of the Chartered Institute of Marketing (CIM) and the judging panel of the Canmol Awards, and a frequent speaker at CIM events on marketing and modelling related topics, Rahman will be using his extensive experience to develop new data, analytics and digital solutions for Response One’s clients and prospects, further strengthening the agency’s position as a leading end-to-end marketing agency.
Damian Coverdale, Managing Director of Response One, said: “We truly believe that acquisition and retention should not be considered separately. Our focus is on providing the insight and capability to deliver innovative marketing solutions that draw on understanding across the full lifecycle of the relationship a consumer has with a brand.”
In his previous role at GoCompare, Rahman led econometric modelling across the business.