Mapp Digital, a new independent digital marketing technology company, has been launched. The company was created by the combination of BlueHornet Networks and the digital marketing-related applications business purchased from Teradata in July.
Mapp’s services allow marketers to optimise messaging across email, social, mobile push and web marketing while leveraging its underlying data management platform.
The company’s global headquarters is in San Diego with European operations based in Munich and additional R&D and sales/customer support centres worldwide. Mapp supports more than 3,000 customers across a broad range of industries, including Puma, PepsiCo, KFC, Thomas Cook, Deutsche Telekom and Lloyds Banking Group.
“Mapp is about helping marketers define a meaningful and quantifiable destination and a clear path to get there. We want to help our customers reach their goals by providing the most design-driven technology, built for marketers, and supported by our global team of passionate, in-house experts,” said Michael Biwer, CEO, Mapp Digital.
“We’re already working on plans to unify our technology into a comprehensive customer engagement platform that will enable our B2B and B2C clients to get to know their customers better over time, from their first contact to loyalty programme participation. Mapp is also pushing forward in developing new marketing functionality that marketers demand – such as predictive analytics and strategic reporting.”
Other members of Mapp’s senior leadership team are: Claire Long, CFO; Steve Warren, Chief Revenue Officer; Ulf Poelke, SVP Product; Tim Lograsso, CTO; Rolf Anweiler, SVP, Marketing; Thomas Goldstein, SVP Strategy and Operations; Chris Frasier, SVP Client Success; Mark Ash, SVP Interactive; and Claudia Uchima, SVP HR.