SAP has released the latest version of SAP Hybris Commerce, its omnichannel shopper personalisation solution.
The new release contains several enhancements, including:
• SAP Hybris Customer Experience solution: a redesigned content management system with a new user interface allows marketers to manage content across all channels in a single business tool.
• New promotions engine: This new feature allows business users to create and deploy dynamic promotions on the fly without IT involvement, putting full control over promotions directly in their hands.
• Customer support: A new back-office UI includes capabilities for customer service and sales agents to provide service and sales support across all touch points.
• Enhanced back-office: The back-office framework has been upgraded with new validation capabilities and widgets to make it easier and quicker to build customised applications and business tools.
“Omnichannel commerce and the ability to deliver exceptional digital experiences are more important than ever,” said Brian Walker, Chief Strategy Officer, SAP Hybris. “With this latest release of SAP Hybris Commerce, we have continued to drive the industry-leading commerce platform forward with integrated enterprise customer experience management tools, improved customer service solutions, and a new, robust omnichannel promotions capability. Our commerce platform has tremendous breadth of capability across both B2B and B2C, which extends beyond commerce to encompass the full front office through the SAP Hybris suite of customer engagement and commerce solutions.”
SAP has placed a strategic focus on needed integration between commerce and other key pillars of customer engagement, including sales, service, and marketing. SAP believes that recent analyst reports have validated this strategy, with SAP Hybris recognised in both Gartner’s 2016 Magic Quadrant Report for Digital Commerce and The Forrester Wave: B2B Order Management, Q4 2015.
The new release focuses on the need for brands to unify customer data and processes, bringing commerce together with other front office applications like customer service, sales, marketing and billing. According to recent research commissioned by SAP Hybris, 91% of marketers are prioritising improving customer experience through personalisation over the next year. However, they are using an average of 11 siloed channels, resulting in inconsistent experiences. The functionality contained in this new release looks to address the underlying challenges revealed in this research and delivers greater ability to individualise commerce interactions.
The solution is quick to deploy, whether on premise, in a private cloud, or through software-as-a-service, thanks to its single-stack architecture – an architecture that is designed for enterprise-scale performance, extension and maximum flexibility, while also delivering a low total cost of ownership.
To learn more about SAP Hybris Commerce, watch this video.