Optimizely, an Experience Optimisation Platform, has appointed Marie Despringhere as UK Country Manager.
Despringhere will manage and run Optimizely’s UK office, which opened in January 2015 and has a growing portfolio of customers including Warehouse, Schuh, Thomas Cook, and Haymarket Media Group.
She brings a wealth of digital marketing and sales management experience to the role, having held leadership positions at a variety of technology companies, including Google in the UK.
Optimizely’s core solution, Optimizely Testing, enables businesses to run A/B tests. The company’s newly announced personalisation solution, Optimizely Personalization, allows businesses to offer customers uniquely personal experiences without the need for software developers. The two products are designed to improve engagement and increase revenue across the web, mobile web, and mobile apps.
Commenting on her appointment, Despringhere said: “I am deeply passionate about the power of optimisation as a means of connecting brands and consumers. While some organisations are benefitting from optimisation today, we’re still at the beginning of the adoption curve. Optimizely enables all areas of the organisation to easily and quickly turn data into action and I am excited about helping UK businesses embrace this opportunity.”