Using Optimizer

Pepperjam’s Optimizer automates publisher recommendations

23rd August 2017 • News

Pepperjam, a full-service performance marketing company, has launched Optimizer, a publisher recommendation engine.

This release is the latest from Stay in Front, Pepperjam’s 2017 technology campaign. It follows Pepperjam’s Dynamic Attribution Suite, unveiled earlier this year.

Brands today are faced with millions of possible partnership options. Optimizer seeks to provide advertisers with the best publishers for their affiliate programme. These personalised publisher recommendations automate the recruitment process based on set parameters that matter most to the advertiser. Instead of time-intensive manual research, Pepperjam serves up valuable partnership suggestions to reduce time-to-revenue.

“We have 30 clients including DVF Studio, Seven7 Jeans and Wilson’s Leather already seeing early success from the application,” said Pepperjam CTO Greg Shepard. “By leveraging the automated recruitment capabilities that Optimizer provides, new advertisers will decrease their time to revenue through new publisher partnerships, while existing clients will see an obvious opportunity for incremental value.

“At Pepperjam, we highly value the ability to provide advertisers the recruitment insights needed to partner with publishers and ultimately bring more revenue to their business.”

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