Marketing industry leaders have joined forces with Royal Mail MarketReach to take part in a campaign to demonstrate the vital contribution mail makes to advertising success.
The Mailmen campaign, which carried the name The Private Life of Mail, was devised by Publicis Chemistry and is endorsed by five influential industry leaders: Robert Senior, Worldwide CEO, Saatchi & Saatchi Fallon Group; Karen Blackett OBE, CEO MediaCom; Nik Roope, Founder, Poke; Elspeth Lynn, Executive Creative Director, M&C Saatchi, and David Robinson, Sales and Marketing Director, The Sun.
The campaign, targeting clients, media planning and buying agencies, creative agencies and marketing decision-makers at the top 3,000 advertisers, combines digital, press and OOH, and direct marketing including staged direct mail and emails, and promotes Royal Mail MarketReach’s in-depth research programme, The Private Life of Mail.
Jonathan Harman, Managing Director, Royal Mail MarketReach, said: “In today’s rapidly transforming media landscape, brands and consumers are communicating in more diverse ways than ever. Over the last 18 months, we have conducted a series of research projects to understand exactly what that means for consumers and what it means for advertisers. It is an unprecedented look at what happens to mail when it enters the home which is why we have called it, The Private Life of Mail.”