The Software Bureau has added DBS Data’s Purifi suppression file to its Cygnus data processing suite.
Built in-house by DBS Data and launched in 2015, Purifi comprises 31 million UK household records. It includes full postal contact details, 180,000 re-location addresses and 50-100k new mover records every month.
Adam Williams, Managing Director of DBS Data, commented: “Purifi offers Cygnus users a highly cost effective and accurate data suppression file that reduces unnecessary wastage through the maintenance of a good clean, compliant customer database.”
The Cygnus data processing suite is described as able to handle an organisation’s entire data processing needs in one place, from simple deduplication to complex data processing workflows.
Martin Rides, Managing Director of the Software Bureau, added: “Here at The Software Bureau we have always been committed to offering the most comprehensive selection of suppression and home mover data sets within Cygnus.
“We are delighted to add the 31 million suppression and home mover records from DBS data to the half a billion records available to the direct mail providers, data bureaus and organisations committed to improving the quality of direct mail.”