REaD Group launches new data product for charities

11th February 2015 • News

A new ‘prospectus for charity’ product has been offered by REaD Group. The product, developed by Acxiom and taken to market by REaD Group, delivers unrivalled consumer insight and targeting for the not-for-profit sector, helping charities efficiently manage successful donor acquisition and inform retention strategies.

Effective targeting is critical for charities. According to DMA research, the top two factors that stop people donating to charities are frequency of contact (cited by 53%) and badly targeted mailing (47%); both of which REaD Group are caused by poor data insight.

Scott Logie, managing director, REaD Group Insight adds: “Charities are often the most in need of support from the general public, be it financial or otherwise, yet have a mountain to climb due to what they are asking for from this audience. Some may need to target those with a higher social responsibility, who are more likely to volunteer or donate, more efficiently and all on a tight budget. prospectus for charity provides the rich insights to solve this problem, successfully converting recipients into loyal donors at a far higher rate than currently possible.”

prospectus for charity is available now and becomes part of the award winning product stable at REaD Group, including Qinetic, Gone Away Suppression (GAS) file, Active and The Bereavement Register (TBR) as well as data from Acxiom.​

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