Cloud CRM firm Really Simple Systems has launched an Email Marketing module. The new module will enable sales teams to see detailed prospect interactions with individual marketing campaigns.
“All the main vendors of CRM systems force their customers to use third party emailing systems, such as MailChimp or Constant Contact,” commented John Paterson, CEO of Really Simple Systems. “Integration between these systems is limited and shows only summary statistics to the marketing team, the sales people can’t see if their prospect opened the email or unsubscribed. We have therefore created functionality that will let sales teams go one step further and gain a deeper understanding of not only a prospect’s interaction with a campaign but also a larger insight into possible intent to buy.”
As well as showing a much more granular level of detail to the sales team, users only have to learn how to use and pay for the one combined system.
Email campaigns can also be scheduled to be sent in real time, at some point in the future or sent out over days or weeks using Really Simple Systems’ unique DribbleMail technology; which also helps when campaigns are inadvertently flagged as spam.