Global data solutions provider Return Path has launched Return Path Data Cloud, the next generation of its proprietary email data platform and data service capabilities.
The Return Path Data Cloud makes available a comprehensive source of data from the email ecosystem consisting of inputs from more than 70 mailbox and security providers representing 2.5 billion email accounts and in-depth behavioural insights directly from the inboxes of more than two million consumers.
The Return Path Data Cloud collects, processes, and analyses data from across the email ecosystem and then makes that data available via Software as a Service (SaaS) applications or new Data as a Service (DaaS) offerings launched today. By making data available directly from the Data Cloud, Return Path allows clients and partners flexibility in how they consume their information.
“As a pioneer in the development of data solutions, Return Path takes an important step forward today by making our consolidated data offerings available through the Return Path Data Cloud,” said Matt Blumberg, Chief Executive Officer. “For our clients and strategic partners this launch extends their ability to license and analyse rich data beyond Return Path’s existing applications, enabling better integration with proprietary systems and ultimately stronger, more secure connections with their audiences.”
Return Path says that in an average day, the Data Cloud tracks at least five billion email deliveries and four million email complaints, reports on more than one billion DMARC “auth” messages, redacts 60 million individual emails, and parses one million email receipts from online and offline purchases. By making all of this information available as a data service to clients and partners, Return Path claims to powers better marketing results, stronger security, deeper customer insight, and faster, smarter business decisions.