KONE, a leading player in the elevator and escalator industry, has streamlined its localisation processes and has optimised its website for mobile delivery and faster site performance with SDL Customer Experience Cloud (CXC).
In addition to its corporate site, KONE runs over 50 regional websites in more than 30 languages around the world. While the site structure is the same across regions, the content can differ based on local market products and requirements. With over 100 content contributors and rapidly changing copy, KONE was not able to quickly post or update information about its products and services, diminishing user experience and preventing new leads.
A complicated system of multiple content libraries could no longer support the company’s ambitious web content goals and there was a delay in uploading localised content to the regional sites. To streamline its processes, meet local needs and transform the online customer experience, KONE selected SDL, which came recommended by HintTech, an enterprise digital agency and a long-standing SDL partner. Leveraging SDL’s solutions, KONE looked to improve overall online experiences for web visitors by moving all of its country sites to local domains, optimising them for mobile devices and ensuring fast delivery of consistent and relevant content in local languages.
“With SDL’s solution, we are now able to quickly deliver up-to-date content localised to the visitor’s market and are attracting more qualified prospects and customers to all of our sites globally,” said Kari Leppänen, owner of Online Marketing & Communications Solutions at KONE. “As a result of our work with SDL, we have increased our onsite conversion by almost 20 percent within the first three months of go-live and we have seen a site performance improvement of 400 percent. We now have a solid platform that supports our current site and localisation needs, which can scale with us as we expand.”