Global customer experience specialists SDL has introduced industry specific language platforms to help organisations rapidly and efficiently address the needs of their global customers within the industries they operate. The language platforms, a key extension to the Language pillar of SDL’s Customer Experience Cloud, can be integrated to provide seamless delivery of global customer experiences. The eight industries include Travel and Hospitality, Finance, Life Sciences, Global Marketing, IT & Software, Manufacturing, eCommerce and Consumer Electronics.
Drawing on more than 20 years of experience helping organisations overcome translation challenges, SDL has designed these platforms specifically for the needs of each market.
The SDL industry language platforms are out-of-the-box, industry specific translation solutions comprising both language technology and services which are fully customised for the requirements of each industry to ensure accurate, consistent translations across languages for a more relevant experience. Each platform integrates SDL’s existing translation technology and services and can be further customised to meet a customer’s specific requirements.
Each industry language platform provides a tailored solution including: pre-defined translation workflows; industry specific automated translation; industry specific terminology; specialised translation services; and customer journey analytics.
“As global brands look to differentiate and improve customer experience, relevance is something they need to prioritise,” said Mark Lancaster, CEO, SDL. “Organisations across industries with international customers must have the ability to provide translated content in the timeframe and quality level their customers expect. SDL’s industry specific language platforms help meet this critical demand so customers can access relevant content when they need it, in the right language.”