David Clayton

SDL to sell Campaign business

3rd February 2016 • News

SDL has outlined plans to sell off its Social Intelligence, Campaigns and SDL Fredhopper businesses. The content technology company has said that these areas of its business are non-core to its future strategy despite being good businesses in their own right, with strong technologies and buoyant end markets.

The plans were announced as SDL posted its year-end results. Operating profit is expected to be in the range of £20m to £22m on revenues of £265m to £270m, up from £260.4m in 2014.

Following the appointment of David Clayton (pictured) as Executive Chairman, the Board has undertaken a thorough operational review of the Group’s activities, and said it will provide further details in March.

However, in its summary findings the company revealed the sell-off of the aforementioned arms of its business, while also maintaining that Language Services and Language Technologies have always been a core differentiator for SDL. This area would therefore be the core focus for investment and management attention in the future.

In addition, the company said that its Global Content Technologies (GCT), comprising the WCM and Documentation products, remained complementary to its Language Services and Language Technology products with a strong degree of customer overlap and cross-selling opportunities. It had therefore begun re-aligning the cost base of SDL’s GCT business in order to bring focus and efficiencies to this segment.

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