Footwear retailer Soletrader has added 14% to its email revenues following the introduction of Fresh Relevance’s cart abandonment solution.
Soletrader now sends a personalised email automatically to a customer 30 minutes after a cart has been abandoned, reminding them of the products that remain in their basket and inviting them to checkout. Each month Soletrader sends 800 emails, with its Soletrader Outlet division sending a further 700.
The cart abandonment programme has been in place for a year. Toni Bowater, digital marketing executive at Soletrader, discussed the results: “Compared to our bulk email campaigns, our abandonment emails have an open rate that is 333% higher, as well as a 1,000% increase in click through rates.
“Since we launched with Fresh Relevance we have added 14% to our email revenues and we expect to add an impressive 18% to our email profits in the following year.”
Soletrader Outlet also uses Fresh Relevance’s Animated Countdown Timers in its weekly promotional emails.
“The use of Countdown Timers represented a first for us, so we ran an AB test to put the feature through its paces, and this gave us the confidence to introduce it. These promotions last 48 hours so the Countdown Timer lets the recipient know exactly how long they have until the offer expires, regardless of when they open the message.
Bowater said Soletrader selected Fresh Relevance for its features and the ability to have full control over how they are used. “What’s more, the quality of support is exceptional.”