Posts Tagged ‘Adam Oldfield’

  • Speech bubbles

    Why can marketers no longer live without automation?

    10th August 2017 • OpinionsComments (0)

    by Adam Oldfield, Managing Director of UK-built and managed marketing automation specialist Force24. There was a time when some marketers thought automation technology meant being lazy; relying on generic batch and blast techniques to reach a mass audience....

  • Cogs and gears

    Automation in a digital world

    6th April 2017 • FeaturesComments (0)

    by James Lawson, consulting editor Integration remains a key challenge for marketers in today’s digital world. Contributors Raj Balasundaram | Global Head of Solutions, Emarsys Robin Collyer | Leader in Next Best Action & Contextual Customer...

  • Direct mail

    Cutting through online noise

    5th January 2017 • FeaturesComments (0)

    by James Lawson, Contributing Editor As digital budgets continue to rocket towards half of all UK advertising spend, why would you move back into direct mail? Because it cuts through the online noise, because it complements other media, because people take...

  • Adam Oldfield

    Force24 launches new marketing automation capabilities

    7th April 2016 • NewsComments (0)

    Marketing automation specialist Force24 has launched two key new features within its UK-built and managed platform, which are intended to create more personalised, revenue-generating conversations with clients’ customers. A highly efficient SMS decision...

  • Oliver March and Nick Ashmore

    Two new directors join Force 24 fold

    25th February 2016 • NewsComments (0)

    Force 24, a marketing automation provider, has added two communications experts to its senior management team. Nick Ashmore (pictured, right) joins the Leeds-headquartered firm as Marketing Director following a successful spell at Monitise where, as Vice...

  • Cogs and gears

    Automation diversification

    28th April 2015 • FeaturesComments (0)

    by James Lawson, Contributing Editor The benefits of marketing automation are plain to see, yet only a relatively small number of businesses are taking advantage – though with even SMEs now more open to investing in a marketing automation system,...