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Posts Tagged ‘Adroit’

  • Tarot cards

    2017: in your words

    28th March 2017 • FeaturesComments (0)

    After another turbulent year and with plenty of significant change lying ahead, we ask the industry what they think the next year might bring for data and insight-driven marketers… GDPR Chris Combemale, CEO, DMA group “May 2018 should be a date that is in...

  • data

    Aspiring to true insight in modern B2B marketing

    15th March 2017 • FeaturesComments (0)

    by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder...

  • PIlls

    Adroit cures BMJ’s data headache

    12th May 2016 • NewsComments (0)

    Adroit has developed a custom analytics and campaign system for BMJ. The platform will allow the healthcare knowledge provider to broaden and deepen its long-standing relationships with large healthcare organisations, clinicians and medical professionals both...

  • Montage of profile pictures

    Seeing the value of social sharing

    29th October 2015 • FeaturesComments (0)

    by James Lawson, Contributing Editor With consumer buying journeys increasingly involving social media, harnessing the data from social sites is increasingly important, but hugely challenging – especially given social marketing is very much a manual task....

  • Marketing Punch develops List Management and Selection solution with Adroit

    24th September 2015 • NewsComments (0)

    Adroit has developed a new single customer view (SCV) for Marketing Punch, the provider of online acquisition data to UK, French and Australian markets. The SCV will link various data sources together, allowing access to an extensive range of data for supply...

  • crystal ball

    Predicting success

    31st July 2015 • FeaturesComments (0)

    by James Lawson, Contributing Editor As the case for predictive analytics becomes more concrete, we take a look at how predictive modelling has helped a number of brands improve the response rates to campaigns, from the charity sector to commercial airlines....

  • Calor gas cylinders

    Adroit develops campaign & analysis solution with Calor

    23rd February 2015 • NewsComments (0)

    Specialist data and insight agency Adroit has developed and implemented a new single customer view for LPG supplier Calor. The new system utilises Apteco’s FastStats for front-end access and dotmailer as an email service provider. Calor are now using...