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Posts Tagged ‘analytics’

  • data

    Aspiring to true insight in modern B2B marketing

    15th March 2017 • FeaturesComments (0)

    by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder...

  • Analytics handbook cover

    Celebrus and Teradata unveil analytics handbook

    20th October 2015 • NewsComments (0)

    Celebrus Technologies, the provider of tagging-free digital big data software and Teradata Corp., the big data analytics and marketing applications company have announced that ‘The Digital Analytics Handbook – Crawl, Walk and Run your Way to Maximum Value...

  • Yellowfin logo

    Oz BI firm Yellowfin opens UK office

    5th March 2015 • NewsComments (0)

    Business intelligence and analytics software vendor, Yellowfin has opened a UK office and appointed Peter Baxter as Managing Director, EMEA. Located in Milton Keynes, the company plans to increase its UK team with 10 new hires in the coming months to support...

  • response one logo

    New Analytics boss joins Response One

    12th February 2015 • NewsComments (0)

    Response One, the data-driven marketing agency owned by St Ives Group, has appointed Sameer Rahman as Head of Analytical Insight & Research. Rahman will help to spearhead Response One’s continued focus on truly understanding individual consumers,...

  • MBN sponsored content

    Finding the perfect analyst

    12th February 2015 • MBNComments (0)

    By Hannah Dockery It might seem like folly to worry about finding the perfect candidate for your analytics role, when such skills are already in high demand. However, the old saying ‘recruit in haste, repent at leisure’ is as true as ever. An analyst may...

  • Celebrus logo

    IS Solutions broadens analytics reach with acquisition of Celebrus Technologies

    26th January 2015 • NewsComments (0)

    IT firm IS Solutions has expanded its analytics operations with the acquisition of Celebrus Technologies. The £7.5m deal for Celebrus’ parent company, Speed-Trap Holdings, will enable IS Solution to harness Celebrus’ big data collection technology....

  • Smiling barman serves customer

    Serving analytics with a smile

    15th January 2015 • FeaturesComments (0)

    How can MSPs do their best for client partners? by James Lawson, Contributing Editor With developments in propensity modelling and cleansing, the analytical projects being carried out by MSPs for their clients partners is becoming increasingly sophisticated,...

  • Dixons to use APT software

    8th December 2014 • NewsComments (0)

    Applied Predictive Technologies (APT) has partnered with Dixons Carphone, the recently merged electrical and telecoms retailer to license APT’s Test & Learn software. Known for retail brand such as Currys, PC World, Carphone Warehouse and Dixons...

  • Bridging the gap between aggregate and individual data

    10th September 2014 • OpinionsComments (1)

    With over 73% of UK adults going on line every day and 61% of adults accessing the internet from a mobile device, advertisers know the benefits of digital, but how do we improve the two worlds of cross-channel evaluation? By Sam Watts, Analytics Director,...