Posts Tagged ‘Call it like you see it’

  • Jon Cano-Lopez

    PM’s outlook: the way I see it

    12th April 2017 • OpinionsComments (0)

    by Jon Cano-Lopez, CEO, REaD Group I’m becoming slightly irritated by the media debate around whether or not the Prime Minister has ‘done enough’ at this stage to set out what the next steps will be in negotiating Brexit. How is it in any way reasonable...

  • Speech bubbles

    B2B marketing hamstrung by disconnected data

    16th January 2017 • OpinionsComments (0)

    by Judith Niederschelp, MD, Aberdeen Group Europe In a golden age of data, Aberdeen Group Europe’s MD asks why so many B2B marketers are not satisfied with their ability to use it effectively. Customer experience management is the darling of B2B Marketing...

  • Binary information as far as the eye can see

    What do companies use all this data for?

    13th October 2016 • OpinionsComments (0)

    by Rob Eaton, Director of Sales, International, Avention When I explain to friends what I do for a living, one of the first questions they ask is, “what do companies use all this data for?” It’s a great leveller, because it makes me think about the...

  • Speech bubbles

    Why do we need to change? Because we do!

    12th May 2016 • OpinionsComments (0)

    Guy Milsom, BDM, Occam Change happens whether you like it or not. So how do you control it? Well you can’t. The main thing that businesses need to do is to understand and encourage change, foster it and embrace the inevitable. Even when you have achieved...

  • Speech bubbles

    Are you doing enough to prevent identity fraud?

    11th January 2016 • OpinionsComments (0)

    Karen Pritchard, Product Director, Wilmington Millennium When we carried out research, asking ex-offenders to rank common methods of ID theft in order of popularity, mail theft (including stealing someone’s direct mail such as credit card application...

  • Speech bubbles

    Data isn’t a dirty word

    26th November 2015 • OpinionsComments (0)

    Adam Williams, Managing Director of DBS Data Horror stories arising from data breaches make great headlines but this media fixation has in some corners of society created a moral panic that any data that we share will be exposed and used for nefarious means....

  • Speech bubbles

    How banks are stitching data to win customers

    28th October 2015 • OpinionsComments (0)

    Adrian Kingwell, Founder and MD of Mezzo Labs Marketers in financial services are facing a massive challenge: Apple and Google are turning smart phones into payment devices; peer-to-peer lenders offer lower-APR loans and higher-rate saving schemes; and each...

  • Speech bubbles

    We have to push beyond the basics of personalisation

    6th October 2015 • OpinionsComments (0)

    by Mike Austin, CEO, Fresh Relevance It probably won’t come as huge surprise that many organisations whether B2C or B2B still don’t engage in even the most basic levels of personalisation in their engagement marketing activities. But as we move (some...

  • Speech bubbles

    Is Big Data broken?

    9th September 2015 • OpinionsComments (0)

    by Laurence Armiger, Sales Director, Zizo Big Data, big hype. Everyone in business seems to be talking about big data now. Many of us have sat through bombastic and over-long PowerPoint presentations about it. But relatively few businesses seem to know how to...

  • Speech bubbles

    It’s time to make SCV less wasteful

    18th June 2015 • OpinionsComments (0)

    by Adrian Kingwell, MD of analytics consultancy Mezzo Labs “72% of businesses understand advantages of Single Customer View, but only 16% have one in place”. This was the headline quote in a recent Experian survey on UK businesses. The main barrier to...