Posts Tagged ‘Chris Combemale’

  • Graffiti-style street art

    Defining data culture

    18th August 2015 • FeaturesComments (0)

    by Kevin Scott, Deputy Editor With consumer perceptions of data tarnished by recent high-profile data breaches, the industry must come together to ensure the positive benefits of data are being communicated and illustrated effectively. This is the only way to...

  • Report cover

    Consumers put trust concerns first when sharing data

    30th June 2015 • NotebookComments (0)

    Shifts in consumer attitudes to privacy and wider awareness and acceptance of the sharing of personal information are revealed in a new report from the DMA in partnership with Acxiom. The report, independently produced by the Future Foundation, highlights...

  • Jigsaw pieces being joined

    DMA and IDM merge to create new group

    22nd May 2015 • NewsComments (0)

    The DMA and the IDM have come together under a newly formed group with the intention of promoting the highest standards and professionalism in one to one marketing. Headed up by Group CEO, Chris Combemale, the merged organisation will become the largest...

  • Telephone

    DMA Executive Director calls on industry to put customer first

    20th May 2015 • NewsComments (0)

    In the wake of recent negative press coverage around the death of Olive Cooke, the DMA has called on the industry to act in the best interests of their customers, regardless of the sector they operate in. Mrs Cooke, one of Britain’s longest serving...

  • Envelope with @ sign

    Email performance in snapshot

    18th May 2015 • NotebookComments (0)

    The DMA has highlighted how marketing email performance is improving. Research from the DMA and DBS Data has shown that average ROI for email campaigns has risen by 53% to £38 for every £1 spent in 2014. The survey also found that 18% of respondents saw an...

  • open envelope

    Making mail work harder

    25th March 2015 • NotebookComments (0)

    A new study from DMA and Ricoh aims to highlight that using mail as a marketing channel can deliver more than marketers assume. Ad mail users want to drive customers or potential customers online but some are unaware that technological advances mean mail is...

  • george osborne

    Data backed in Budget

    25th March 2015 • NewsComments (0)

    The data industry was highlighted in this month’s Budget with Chancellor George Osborne backing The Internet of Things with a £40m investment into supporting business start-ups and research. The Internet of Things is a programme to progress technology...