Posts Tagged ‘dma’

  • boardroom

    DMA launches Responsible Marketing Committee

    23rd August 2016 • NewsComments (0)

    The DMA has unveiled a new committee dedicated to creating a sustainable future for the industry by promoting responsible marketing as a driver for business growth. The Responsible Marketing Committee is tasked with identifying both the risks and...

  • Detail from DMA infographic

    DMA maps out fundraising’s future

    20th July 2016 • NewsComments (0)

    After a turbulent year for the third sector, the DMA’s Fundraising Taskforce has released key recommendations for the industry. These take the form of an interactive graphic that maps out an ideal model for fundraisers to aspire to. Each recommendation sets...

  • Receiving a phone call

    Marketers forced to display caller ID under proposed new rules

    12th January 2016 • NewsComments (0)

    The Government has set out plans to force direct marketing companies to display their telephone numbers. The move follows research which found that around one in five direct marketing calls reported to the ICO did not provide caller ID. The Government’s...

  • EU Flag

    Deal finally reached on EU Data laws

    18th December 2015 • NewsComments (0)

    New rules on data protection have finally been agreed after lengthy discussions between the European Parliament, European Council and Council of Ministers. Any business breaching the new laws could be fined up to four percent of its global turnover. More than...

  • Using laptop

    Consumers aren’t playing by the rules when it comes to email

    26th November 2015 • NotebookComments (0)

    A good subject line is a must if you don’t want your email to trashed, according to the DMA. Its new research has shown that consumers are ruthless in curating their inboxes, and that an appealing hook makes all the difference between being read and...

  • Telephone receiver

    TPS drops company name requirement from complaints

    21st October 2015 • NewsComments (0)

    The Telephone Preference Service (TPS) has dropped the need for a named company to be included when consumers make complaints about nuisance or rogue marketing calls. Previously, the TPS required three things: time of call, the phone number that called and...

  • Etherington review

    Etherington Review endorses DMA guidelines for vulnerable consumers

    23rd September 2015 • NewsComments (0)

    The DMA has welcomed the recommendations contained in the Etherington Review on the self-regulation of fundraising, released today (23rd September). The review suggested that “charities should implement the DMA’s guidelines for dealing with vulnerable...

  • Collecting donations

    Charities will ‘strive to meet’ supporter standards

    14th September 2015 • NewsComments (0)

    In an open letter to The Sunday Times, chief executives of some of the UK’s most well-known charities wrote that the generosity of the public ‘places a big responsibility on all UK charities to behave well in everything we do — especially in how we...

  • Graffiti-style street art

    Defining data culture

    18th August 2015 • FeaturesComments (0)

    by Kevin Scott, Deputy Editor With consumer perceptions of data tarnished by recent high-profile data breaches, the industry must come together to ensure the positive benefits of data are being communicated and illustrated effectively. This is the only way to...

  • Call centre worker

    Above board buying and selling

    5th August 2015 • FeaturesComments (0)

    by Kevin Scott, Deputy Editor Changes to the law making it easier for the ICO to punish nuisance communications has made it more important than ever for list owners to ensure those lists are managed correctly, and to help, the DMA and ICO have both issued...