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Posts Tagged ‘dma’

  • Future of ad mail studied by DMA

    8th December 2014 • NewsComments (0)

    The DMA has launched a new three-month research project into advertising mail to gauge the state of the channel in 2014 and its evolving role in the digital age. The DMA is partnering with Ricoh to produce Advertising mail: a new perspective and the...

  • HMRC responds to calls from DMA on VAT rules for ad mail

    10th October 2014 • NewsComments (0)

    In August, the DMA warned that the industry is sitting on an advertising mail VAT ‘timebomb’. Read here Since then, the DMA has sought much-needed clarification from HMRC and the Treasury on two critical issues to achieve two simple objectives. The first...

  • Artegic AG joins DMA

    1st October 2014 • NewsComments (0)

    Online CRM technology and consulting provider artegic AG has joined the Direct Marketing Association (DMA). artegic supports companies in the construction of loyal and profitable B2B and B2C customer relations via online channels. Its service portfolio...