Posts Tagged ‘Emarsys’

  • Consumer loyalty increases

    27th July 2017 • NewsComments (0)

    Eighty per cent of consumers show some form of brand loyalty, according to the DMA’s 2017 Customer Engagement report. The study, conducted by the DMA and Foresight Factory, with partners Emarsys, Epsilon, Feefo and Wiraya, found that the percentage of those...

  • AI

    Retailers ready for AI marketing but half are missing out

    25th July 2017 • NotebookComments (0)

    Nearly one in two retailers are missing out on leveraging AI marketing to personalise the customer journey and better understand customer behaviours. That’s the main conclusion of a Forrester Consulting study commissioned by Emarsys, a global marketing...

  • Cogs and gears

    Automation in a digital world

    6th April 2017 • FeaturesComments (0)

    by James Lawson, consulting editor Integration remains a key challenge for marketers in today’s digital world. Contributors Raj Balasundaram | Global Head of Solutions, Emarsys Robin Collyer | Leader in Next Best Action & Contextual Customer...

  • Consumers ‘only show true loyalty to three brands’

    17th September 2014 • News, NotebookComments (0)

    The biggest challenge facing online consumer brands today is customer loyalty as consumers give their hearts to just three brands and three-quarters (79%) prefer those that have a physical store, according to a new study of 2,000 consumers conducted in August...