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Posts Tagged ‘Epsilon’

  • Consumer loyalty increases

    27th July 2017 • NewsComments (0)

    Eighty per cent of consumers show some form of brand loyalty, according to the DMA’s 2017 Customer Engagement report. The study, conducted by the DMA and Foresight Factory, with partners Emarsys, Epsilon, Feefo and Wiraya, found that the percentage of those...

  • crystal ball

    Predictive analytics: the case for the defence

    10th November 2016 • FeaturesComments (0)

    By James Lawson, Consulting Editor Contributors: Michele Masnaghetti | Strategic Services Director, Epsilon Robyn Croll | Director, Customer Insights, SmartFocus Steve Lowell | Head of Insight, Indicia Using predictive analytics to deliver a highly...

  • Keeping fit at Tower Bridge

    Epsilon chosen to help get London moving

    4th May 2016 • NewsComments (0)

    London Sport has appointed Epsilon to deliver a groundbreaking big data project to help get 1,000,000 Londoners more active by 2020. The project will bring together numerous sources of anonymised data to gain a deeper understanding of the lifestyles,...

  • Epsilon logo

    David Allen named Epsilon’s MD International

    3rd March 2016 • NewsComments (0)

    Epsilon, an integrated global marketing company, has appointed David Allen as Managing Director of International, reporting to Cathy Lang, the company’s Global Client Officer. Allen will be responsible for driving global expansion, leading strategy and...

  • Abacus becomes Epsilon

    6th November 2014 • NewsComments (0)

    Marketing firm Abacus has rebranded as Epsilon. In a statement the company said that as it had been part of Epsilon for the last eight years it felt like a natural step to assume the family name. While the name of the business has changed, the data...