Posts Tagged ‘Jon Clarke’

  • Tarot cards

    2017: in your words

    28th March 2017 • FeaturesComments (0)

    After another turbulent year and with plenty of significant change lying ahead, we ask the industry what they think the next year might bring for data and insight-driven marketers… GDPR Chris Combemale, CEO, DMA group “May 2018 should be a date that is in...

  • data

    Aspiring to true insight in modern B2B marketing

    15th March 2017 • FeaturesComments (0)

    by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder...

  • Cyance launches B2B contact update service

    11th July 2016 • NewsComments (0)

    Cyance has launched a new data transformation service to help B2B marketers rapidly update and enhance their contact data. The Oxfordshire-based predictive marketing firm showcased the new service, dubbed Contact Intel, at the recent Business Marketing...

  • Binary globe

    What role for B2B data in the digital world?

    27th April 2016 • FeaturesComments (0)

    by James Lawson, Contributing Editor With 80% of purchases now beginning online and customers 60% of the way towards making a decision before even contacting a supplier, what role does data have in this brave new world? Contributors: Jon Clarke | CEO, Cyance...

  • DBM Awards gala dinner

    DBM Awards 2015 preview

    22nd September 2015 • FeaturesComments (0)

    by Kevin Scott On 24th September the data-driven marketing industry will gather in London for the fifth annual DBM Awards. With data playing a more pivotal role in marketing that ever before, the Awards will once again celebrate the very best of our...

  • Speech bubbles

    Engagement and interaction anywhere and everywhere, and other key marketing trends

    22nd January 2015 • OpinionsComments (0)

    Increasingly sophisticated marketing techniques have led some to predict the age of interruptive marketing is drawing to a close, so what will the big marketing trends be in 2015? by Jon Clarke The days of interrupting people with marketing and sales messages...