by James Lawson, consulting editor Integration remains a key challenge for marketers in today’s digital world. Contributors Raj Balasundaram | Global Head of Solutions, Emarsys Robin Collyer | Leader in Next Best Action & Contextual Customer...
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In this issue
GDPR roundtable | Data cleansing
Sortation for free | Addressing
With a 14-year track record in covering the leading edge of direct marketing and customer management, Database Marketing magazine is the premier source of information on exploiting both new and traditional direct channels to the customer.
Reporting on both B2B and B2C issues, each issue contains real job-useful information to keep readers up to date in this rapidly changing area of business.