Posts Tagged ‘Ricoh’

  • open envelope

    Making mail work harder

    25th March 2015 • NotebookComments (0)

    A new study from DMA and Ricoh aims to highlight that using mail as a marketing channel can deliver more than marketers assume. Ad mail users want to drive customers or potential customers online but some are unaware that technological advances mean mail is...

  • Future of ad mail studied by DMA

    8th December 2014 • NewsComments (0)

    The DMA has launched a new three-month research project into advertising mail to gauge the state of the channel in 2014 and its evolving role in the digital age. The DMA is partnering with Ricoh to produce Advertising mail: a new perspective and the...