Thunderhead, a provider of customer engagement technology, has been chosen by Aston Martin to increase the sports car manufacturer’s understanding of customer behaviour and to enrich its customer experience.
Thunderhead’s ONE is a cloud-based customer engagement platform that surfaces customer insight and journey behaviour. It enables enterprises across all industry sectors to optimise marketing and customer retention strategies, and drive conversation-led engagement.
Aston Martin will use ONE to deliver insights and a rich understanding of each customer’s individual journey. Aston Martin intends to use the behavioural insights and journey analytics delivered by ONE to connect to both dealers and customers, building deeper and more personal relationships with prospective and current customers.
Aston Martin vice president and chief marketing officer, Simon Sproule, commented: “Thunderhead’s ONE Engagement Hub allows us to develop a greater understanding of our customers and prospects, in line with their expectations of our brand. Our 2nd Century plan will see our business grow, supported by the greater insight and intelligence that ONE will deliver.”
“The next generation of Aston Martin cars are incredibly exciting,” said Glen Manchester, Thunderhead CEO and founder. “Optimising Aston Martin’s investment in Salesforce CRM, ONE is the Customer Operating System that will deliver true omni-channel customer engagement and usher in a new era of customer centricity and innovation. We are absolutely thrilled to be working with Aston Martin to make their visionary approach to customer engagement a reality.”