Leading personalised digital marketing firm ValueClick Europe has rebranded its businesses to Conversant Europe and launched powerful new CRM and video solutions in the region.
Under the new brand the company will roll out Europe’s first integrated marketing personalisation platform, which will help brands connect with people as individuals at major scale, cross-device and in real-time.
The new platform will use online and offline consumer data to enable brands to connect with individuals at major scale, across multiple devices and in real-time. It will use client’s online and offline purchase data, supplemented with vast data sets available exclusively to Conversant to drive a very high level of personalisation.
These new media and affiliate solutions are fuelled by a state-of-the-art proprietary technology stack that helps marketers reach the right individuals at the right time, with the right message. The company says that all of this is achieved while delivering industry leading consumer privacy protection.
Oded Benyo, President of Conversant Europe, commented: “We are excited to be bringing real innovation and capabilities no one else has to help brands reach and connect with individuals in ways that drive strong sales and deeper brand engagement. Personalisation is the future of marketing.”
Research carried out by the company earlier this year revealed 73% of agency and brand-side marketers thought personalisation represented the future of the industry and that 77% of marketers said individualised messages can be more effective than mass messages.”
Benyo added: “By bringing together the strengths of each business we are able to deliver the smartest personalisation strategies and solutions for marketers and agencies.”
This rebrand brings Europe in line with Conversant in the US, which launched in February 2014. The European launch reflects the company’s commitment to developing solutions tailored to the needs of the European market.