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Snaplytics lifts lid on Snapchat engagement

22nd February 2017

Snaplytics, a SaaS company offering Snapchat marketing insights, has released a comprehensive survey of Snapchat data to better understand how brands are using...


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B2B marketing hamstrung by disconnected data

16th January 2017

by Judith Niederschelp, MD, Aberdeen Group Europe In a golden age of data, Aberdeen Group Europe’s MD asks why so many B2B marketers are not satisfied with...


  • Data cleansing market awash with choice

    10th January 2017 • Features

    by James Lawson, consulting editor Marketers have never been better served when it comes to data cleansing with a wider array of quick, easy and inexpensive solutions available to them than ever before. Contributors: Cyril Law | solutions director, Callcredit Marketing Solutions Graham Clark | sales director, helpIT Systems Mark Dobson | client services director, [&hellip...

  • Email

    The rage to engage

    9th January 2017 • Features

    by James Lawson, consulting editor With more noise than ever before in the field of email marketing, effective engagement remains the holy grail that both indicates success and informs future actions. Contributors: Adam Herbert | business development director, Market Location Jennifer Watkiss | head of marketing communications, Adestra Rachael Jessney | creative planner, Uncommon Knowledge [&hellip...

  • dreamcatcher

    Making a quick capture

    9th January 2017 • Features

    by James Lawson, Contributing Editor Online registration forms sit at the heart of much online marketing, which makes rapid addressing solutions a vital tool in quick, accurate data capture. Contributors: Jason Goodwin | general manager, EDQ Mark Carrington | chief technologist, Data8 Neville Hilton | sales & marketing director, AFD Software Phil Good | managing [&hellip...

  • Zooming through cyberspace

    The need for speed

    5th January 2017 • Features

    by James Lawson, contributing editor Contributors: Darren Cudlip | commercial director, GB Group Jim Conning | managing director, data services, Royal Mail Mark Webb | operations director, Alchemetrics Mike Fox | director, UKChanges Murdo Ross | head of solution design, DST Customer Communications In today’s real-time marketing world, the need for speed has never been [&hellip...

  • Direct mail

    Cutting through online noise

    5th January 2017 • Features

    by James Lawson, Contributing Editor As digital budgets continue to rocket towards half of all UK advertising spend, why would you move back into direct mail? Because it cuts through the online noise, because it complements other media, because people take time to read and accept its emotional message, in short – because it works. [&hellip...