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NOTEBOOK

Experian infographic

Data quality issues impacting consumer trust and perception, says Experian

23rd March 2017

Many companies are still struggling to keep pace with customer expectations and increased scrutiny. That’s the key finding from the Global Data Management...

OPINIONS

Richard Webber

Minorities march on middle England

20th March 2017

In an increasingly diversified United Kingdom, it’s time that marketers got to grips with minority groups’ data to unlock a new world of opportunity....

SOFTWARE NEWS & REVIEWS

  • data

    Aspiring to true insight in modern B2B marketing

    15th March 2017 • Features

    by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder & CEO, Uncommon Knowledge Nigel Magson | Managing Director, Adroit Data & Insight Jon Clarke | CEO, Cyance [&hellip...

  • Data cleansing market awash with choice

    10th January 2017 • Features

    by James Lawson, consulting editor Marketers have never been better served when it comes to data cleansing with a wider array of quick, easy and inexpensive solutions available to them than ever before. Contributors: Cyril Law | solutions director, Callcredit Marketing Solutions Graham Clark | sales director, helpIT Systems Mark Dobson | client services director, [&hellip...

  • Email

    The rage to engage

    9th January 2017 • Features

    by James Lawson, consulting editor With more noise than ever before in the field of email marketing, effective engagement remains the holy grail that both indicates success and informs future actions. Contributors: Adam Herbert | business development director, Market Location Jennifer Watkiss | head of marketing communications, Adestra Rachael Jessney | creative planner, Uncommon Knowledge [&hellip...

  • dreamcatcher

    Making a quick capture

    9th January 2017 • Features

    by James Lawson, Contributing Editor Online registration forms sit at the heart of much online marketing, which makes rapid addressing solutions a vital tool in quick, accurate data capture. Contributors: Jason Goodwin | general manager, EDQ Mark Carrington | chief technologist, Data8 Neville Hilton | sales & marketing director, AFD Software Phil Good | managing [&hellip...

  • Zooming through cyberspace

    The need for speed

    5th January 2017 • Features

    by James Lawson, contributing editor Contributors: Darren Cudlip | commercial director, GB Group Jim Conning | managing director, data services, Royal Mail Mark Webb | operations director, Alchemetrics Mike Fox | director, UKChanges Murdo Ross | head of solution design, DST Customer Communications In today’s real-time marketing world, the need for speed has never been [&hellip...