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Man wearing false nose and glasses

One-third of online customer data could be fake, says Wilmington Millennium

27th April 2017

A study by Wilmington Millennium has revealed that up to a third of customer data captured via web forms and stored in customer databases could be fake. The...

OPINIONS

Jon Cano-Lopez

PM’s outlook: the way I see it

12th April 2017

by Jon Cano-Lopez, CEO, REaD Group I’m becoming slightly irritated by the media debate around whether or not the Prime Minister has ‘done enough’ at this...

SOFTWARE NEWS & REVIEWS

  • Cogs and gears

    Automation in a digital world

    6th April 2017 • Features

    by James Lawson, consulting editor Integration remains a key challenge for marketers in today’s digital world. Contributors Raj Balasundaram | Global Head of Solutions, Emarsys Robin Collyer | Leader in Next Best Action & Contextual Customer Engagement, Pegasystems Tom Hutchings | Head of Insight & Analysis, Quant Adam Oldfield | Managing Director, Force24 Kiyoto Tamura | [&hellip...

  • Tarot cards

    2017: in your words

    28th March 2017 • Features

    After another turbulent year and with plenty of significant change lying ahead, we ask the industry what they think the next year might bring for data and insight-driven marketers… GDPR Chris Combemale, CEO, DMA group “May 2018 should be a date that is in every marketer’s diary, giving us around 16 months before the GDPR [&hellip...

  • data

    Aspiring to true insight in modern B2B marketing

    15th March 2017 • Features

    by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder & CEO, Uncommon Knowledge Nigel Magson | Managing Director, Adroit Data & Insight Jon Clarke | CEO, Cyance [&hellip...

  • Data cleansing market awash with choice

    10th January 2017 • Features

    by James Lawson, consulting editor Marketers have never been better served when it comes to data cleansing with a wider array of quick, easy and inexpensive solutions available to them than ever before. Contributors: Cyril Law | solutions director, Callcredit Marketing Solutions Graham Clark | sales director, helpIT Systems Mark Dobson | client services director, [&hellip...

  • Email

    The rage to engage

    9th January 2017 • Features

    by James Lawson, consulting editor With more noise than ever before in the field of email marketing, effective engagement remains the holy grail that both indicates success and informs future actions. Contributors: Adam Herbert | business development director, Market Location Jennifer Watkiss | head of marketing communications, Adestra Rachael Jessney | creative planner, Uncommon Knowledge [&hellip...