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Old man

Age-based targeting losing appeal for the silver segment, says Canadean

9th November 2016

Traditional techniques used to market products to older consumers – the so-called ‘silver segment’ – are not necessarily relevant or effective today,...

OPINIONS

Charity borrowing on the up

Both contentious and confusing. Why can’t they get FPS right?! 

10th November 2016

by Mark Roy, Founder and Chairman, REaD Group Charity noun An organisation set up to provide help and raise money for those in need. The above sounds like an...

SOFTWARE NEWS & REVIEWS

  • DBM Awards

    DBM Awards 2016

    23rd November 2016 • Features

    The DBM Awards are now firmly established in the data and insight-driven marketing industry calendar as a unique celebration of all that is exceptional about the industry. September saw the cream of the industry gather at The Brewery in London to recognise and reward those who are leading the way in terms of innovation and best [&hellip...

  • crystal ball

    Predictive analytics: the case for the defence

    10th November 2016 • Features

    By James Lawson, Consulting Editor Contributors: Michele Masnaghetti | Strategic Services Director, Epsilon Robyn Croll | Director, Customer Insights, SmartFocus Steve Lowell | Head of Insight, Indicia Using predictive analytics to deliver a highly personalised experience can help both drive income and reduce costs, as this series of case studies demonstrates quite clearly. Reduce costs, increase income [&hellip...

  • When push comes to shove

    14th October 2016 • Features

    The Accengage Push Notification benchmark study was based on 36 billion push notifications sent and enables marketers to benchmark their own performance by industry, country and continent on both iOS and Android. Here is a selection of the study’s findings...

  • Complex array of cogs

    Account-based marketing: what’s all the fuss about?

    6th October 2016 • Features

    by James Lawson, Consulting Editor In the heady world of marketing automation the vendor hype machine has gone into overdrive about the new hot ticket: Account-Based Marketing. But what exactly as it, and why should marketers care? Contributors: Adam Oldfield | Managing Director, Force24 Chris Golec | CEO, Demandbase Jennifer Watkiss | Head of Marketing [&hellip...

  • Finger held up to lips

    Suppression: It’s not sexy but it works

    28th September 2016 • Features

    by Antony Begley For many complex reasons, the regular and efficient use of suppression is not as widespread as it should be among marketers – but with more compelling reasons to adopt it and more high quality options available than ever before, the tide may finally be turning. Contributors: Jon Cano-Lopez | Chief Executive, The [&hellip...