Consumers becoming cautious clickers, says DMA

17th August 2017

Consumers are still opening and reading emails but are more careful when it comes to clicking through, according to the DMA’s Email Benchmarking Report 2017....


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Why can marketers no longer live without automation?

10th August 2017

by Adam Oldfield, Managing Director of UK-built and managed marketing automation specialist Force24. There was a time when some marketers thought automation...


  • washing machines

    It’s time to clean up your act

    17th August 2017 • Features

    by James Lawson, Consulting Editor Transferring files back and forth to an external data cleanser can be a time-consuming and risky process. What are the alternatives? Contributors: Alex Dickerson | Enterprise Solutions Sales Lead, Celerity Mark Webb | Ops Director, Alchemetrics Cyril Law | Solutions Director, CallCredit Marketing Solutions Martin Doyle | CEO, DQ Global [&hellip...

  • Roundtable discussion

    Talking ’bout a revolution

    7th July 2017 • Features

    Database Marketing convened a roundtable of some of the industry’s leading lights, supported by The REaD Group, to take a deep dive into the biggest topic in data. The word ‘revolution’ is one of those much-abused clichés that find their way into too many press releases and marketing conversations, but when it comes to General [&hellip...

  • Cogs and gears

    Automation in a digital world

    6th April 2017 • Features

    by James Lawson, consulting editor Integration remains a key challenge for marketers in today’s digital world. Contributors Raj Balasundaram | Global Head of Solutions, Emarsys Robin Collyer | Leader in Next Best Action & Contextual Customer Engagement, Pegasystems Tom Hutchings | Head of Insight & Analysis, Quant Adam Oldfield | Managing Director, Force24 Kiyoto Tamura | [&hellip...

  • Tarot cards

    2017: in your words

    28th March 2017 • Features

    After another turbulent year and with plenty of significant change lying ahead, we ask the industry what they think the next year might bring for data and insight-driven marketers… GDPR Chris Combemale, CEO, DMA group “May 2018 should be a date that is in every marketer’s diary, giving us around 16 months before the GDPR [&hellip...

  • data

    Aspiring to true insight in modern B2B marketing

    15th March 2017 • Features

    by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder & CEO, Uncommon Knowledge Nigel Magson | Managing Director, Adroit Data & Insight Jon Clarke | CEO, Cyance [&hellip...