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Reverse marketing: majority need to move forward

August 23, 2016

Sixty per cent of marketers do not practice reverse marketing – the management of direct mail returns – a new study has revealed. The research, conducted...


Lang Smith

Five reasons predictive analytics make or break a modern marketing engine

July 18, 2016

by Lang Smith, Founder, Signalytics For a sales-driven organisation, it isn’t the size of your data that matters, it’s what you do with it. No longer a...


  • Adrian Sargeant

    Data stars of the charity sector honoured

    August 22, 2016 • Features

    The fifth IoF Insight in Fundraising Awards were held at the Café de Paris where charities and suppliers were recognised for their work with data and insight for the improvement of fundraising. High profile fundraising champion Professor Adrian Sargeant (pictured) headed the cast of very worthy winners honoured at the recent IoF Insight in Fundraising [&hellip...

  • Magnifying glass

    Up close and personal

    August 18, 2016 • Features

    by James Lawson, Contributing Editor Contributors: Jane Dixon | Head of Market Strategy, SmartFocus Katharine Hulls | VP Marketing, Celebrus Technologies James Alty | MD, Apteco Tina Christison | Strategy Director for Data and CRM, Rapp Analytics-driven personalisation is the bedrock of today’s digital marketing, whether it’s delivered via web, email or social. An April 2016 [&hellip...

  • Connecting data

    The value exchange: keeping your side of the bargain

    August 2, 2016 • Features

    by Antony Begley, Managing Editor Contributors: Martin Doyle | CEO, DQ Global Graham Clark | Sales Manager, HelpIT Systems Matt Gregory | Account Director, PCA Predict With an increasingly data-savvy audience that is happy to volunteer personal data in return for some sort of benefit, a key element of marketers keeping up their end of [&hellip...

  • Personalised-marketing-out-individualised-marketing-in

    Personalised marketing out, individualised marketing in?

    July 29, 2016 • Features

    by Antony Begley, Managing Editor New joint market research from Teradata Marketing Applications and Forbes Insights claims mass personalisation has failed and highlights agility as the best route to individualised marketing.  “Mass personalisation has failed,” declares David Panek, Vice President of Global Marketing at Teradata Marketing Applications. “As consumers increasingly expect brands to deliver real-time, [&hellip...

  • Padlock

    Unlocking the GDPR: what does it really mean for marketers?

    July 11, 2016 • Features

    by James Lawson, Contributing Editor Contributors: Andy Bridges | Data Quality and Governance Manager, The REaD Group Rosemary Smith | Director, Opt-4 Steve Mepham | Head of Technical Delivery, Celerity In April, the EU Parliament finally adopted the long awaited General Data Protection Regulation (GDPR). Along with an upcoming new version of the Privacy and [&hellip...