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Michelle Huff

Better B2B marketing fuelled by investment in automation, says Act-On

15th August 2017

There is a correlation between marketing automation investment and business performance, a new study has concluded. The State of B2B Marketing Automation was...

OPINIONS

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Why can marketers no longer live without automation?

10th August 2017

by Adam Oldfield, Managing Director of UK-built and managed marketing automation specialist Force24. There was a time when some marketers thought automation...

SOFTWARE NEWS & REVIEWS

  • Roundtable discussion

    Talking ’bout a revolution

    7th July 2017 • Features

    Database Marketing convened a roundtable of some of the industry’s leading lights, supported by The REaD Group, to take a deep dive into the biggest topic in data. The word ‘revolution’ is one of those much-abused clichés that find their way into too many press releases and marketing conversations, but when it comes to General [&hellip...

  • Cogs and gears

    Automation in a digital world

    6th April 2017 • Features

    by James Lawson, consulting editor Integration remains a key challenge for marketers in today’s digital world. Contributors Raj Balasundaram | Global Head of Solutions, Emarsys Robin Collyer | Leader in Next Best Action & Contextual Customer Engagement, Pegasystems Tom Hutchings | Head of Insight & Analysis, Quant Adam Oldfield | Managing Director, Force24 Kiyoto Tamura | [&hellip...

  • Tarot cards

    2017: in your words

    28th March 2017 • Features

    After another turbulent year and with plenty of significant change lying ahead, we ask the industry what they think the next year might bring for data and insight-driven marketers… GDPR Chris Combemale, CEO, DMA group “May 2018 should be a date that is in every marketer’s diary, giving us around 16 months before the GDPR [&hellip...

  • data

    Aspiring to true insight in modern B2B marketing

    15th March 2017 • Features

    by James Lawson, consulting editor If today’s B2B marketers genuinely aspire to true insight and turning those aspirations into workable realities, it takes more than simply splashing out on a new analytics system Contributors: Simon Lawrence | Founder & CEO, Uncommon Knowledge Nigel Magson | Managing Director, Adroit Data & Insight Jon Clarke | CEO, Cyance [&hellip...

  • Data cleansing market awash with choice

    10th January 2017 • Features

    by James Lawson, consulting editor Marketers have never been better served when it comes to data cleansing with a wider array of quick, easy and inexpensive solutions available to them than ever before. Contributors: Cyril Law | solutions director, Callcredit Marketing Solutions Graham Clark | sales director, helpIT Systems Mark Dobson | client services director, [&hellip...