Despairing at data

Data is hindering – not helping – marketers, says Callcredit

6th October 2016

If you’re included among the large group of senior marketers who suffer from data anxiety then you could probably do without poring over the latest research...


Binary information as far as the eye can see

What do companies use all this data for?

13th October 2016

by Rob Eaton, Director of Sales, International, Avention When I explain to friends what I do for a living, one of the first questions they ask is, “what do...


  • When push comes to shove

    14th October 2016 • Features

    The Accengage Push Notification benchmark study was based on 36 billion push notifications sent and enables marketers to benchmark their own performance by industry, country and continent on both iOS and Android. Here is a selection of the study’s findings...

  • Complex array of cogs

    Account-based marketing: what’s all the fuss about?

    6th October 2016 • Features

    by James Lawson, Consulting Editor In the heady world of marketing automation the vendor hype machine has gone into overdrive about the new hot ticket: Account-Based Marketing. But what exactly as it, and why should marketers care? Contributors: Adam Oldfield | Managing Director, Force24 Chris Golec | CEO, Demandbase Jennifer Watkiss | Head of Marketing [&hellip...

  • Finger held up to lips

    Suppression: It’s not sexy but it works

    28th September 2016 • Features

    by Antony Begley For many complex reasons, the regular and efficient use of suppression is not as widespread as it should be among marketers – but with more compelling reasons to adopt it and more high quality options available than ever before, the tide may finally be turning. Contributors: Jon Cano-Lopez | Chief Executive, The [&hellip...

  • Detail from DMA infographic

    The future of fundraising

    22nd September 2016 • Features

    by Antony Begley The DMA has been working with fundraisers and key stakeholders to discuss what the future of the charity industry looks like – and the result is a set of recommendations for ‘an ideal future for one-to-one fundraising’. There’s no question that the last year or so has been a challenging one for [&hellip...

  • Browsing shoes on a mobile phone

    Single Customer Views: the biggest challenge, the biggest reward

    19th September 2016 • Features

    by Matthew Kelleher, Chief Commercial Officer, RedEye When it comes to customer databases, the marketers I speak to are increasingly frustrated by exactly the same issues: Lack of access to their own data Inability to use their data across multiple channels Real doubts that they’re getting ‘value for money’ from their database providers I find [&hellip...