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Marketing's mythical beasts

Majority of marketers can’t calculate customer value

19th September 2016

Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical Beasts of Marketing...

OPINIONS

Two fingers in love

Marketing and automation: a match made in heaven

15th September 2016

Howard Williams As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to...

SOFTWARE NEWS & REVIEWS

  • Detail from DMA infographic

    The future of fundraising

    22nd September 2016 • Features

    by Antony Begley The DMA has been working with fundraisers and key stakeholders to discuss what the future of the charity industry looks like – and the result is a set of recommendations for ‘an ideal future for one-to-one fundraising’. There’s no question that the last year or so has been a challenging one for [&hellip...

  • Browsing shoes on a mobile phone

    Single Customer Views: the biggest challenge, the biggest reward

    19th September 2016 • Features

    by Matthew Kelleher, Chief Commercial Officer, RedEye When it comes to customer databases, the marketers I speak to are increasingly frustrated by exactly the same issues: Lack of access to their own data Inability to use their data across multiple channels Real doubts that they’re getting ‘value for money’ from their database providers I find [&hellip...

  • Two businessmen talking on a tin can telephone

    The more things change…

    13th September 2016 • Features

    by James Lawson The world of B2B marketing has changed beyond recognition in recent years, yet the fundamental role that data and insight plays at the heart of all B2B marketing activity is only becoming clearer with every passing day. Inbound, outbound, targeting, journey tracking, data management: to succeed, today’s B2B marketers must do everything [&hellip...

  • Adrian Sargeant

    Data stars of the charity sector honoured

    22nd August 2016 • Features

    The fifth IoF Insight in Fundraising Awards were held at the Café de Paris where charities and suppliers were recognised for their work with data and insight for the improvement of fundraising. High profile fundraising champion Professor Adrian Sargeant (pictured) headed the cast of very worthy winners honoured at the recent IoF Insight in Fundraising [&hellip...

  • Magnifying glass

    Up close and personal

    18th August 2016 • Features

    by James Lawson, Contributing Editor Contributors: Jane Dixon | Head of Market Strategy, SmartFocus Katharine Hulls | VP Marketing, Celebrus Technologies James Alty | MD, Apteco Tina Christison | Strategy Director for Data and CRM, Rapp Analytics-driven personalisation is the bedrock of today’s digital marketing, whether it’s delivered via web, email or social. An April 2016 [&hellip...