Category Archive

FEDMA says data privacy key to growing European one-to-one marketing industry

9th July 2014 • NewsComments (0)

FEDMA’s newly-elected leadership have cited the organisation’s strategic focus on promoting businesses’ awareness and understanding of consumer data protection and privacy as key to fostering continual growth of Europe’s multi-billion-Euro one-to-one marketing industry. Diana Janssen and Dr Sachiko Scheuing were elected co-chairs of Brussels-based...

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Postcode Anywhere strikes deal down under

9th July 2014 • NewsComments (0)

Postcode Anywhere has announced a long-term partnership with Australian software company DataTools for a new smart address capture service known as Express Capture. Express Capture will allow users to search for any part of an address efficiently by...

Aquira defends telemarketing

8th July 2014 • NewsComments (0)

Direct marketing firm Aquira has hit back at Ofgem’s threat to punish npower by banning the firm from making proactive telesales calls. Glasgow-based Aquira, which provides outsourced sales services for blue chip companies including Scottish Power, Vodafone...

Callcredit uses Cameo to survey housing market perceptions

7th July 2014 • NewsComments (0)

Callcredit Information Group has used its Cameo UK segmentation tool, in conjunction with YouGov, to conduct research into consumers’ views on the continuing rise in house prices and their future sustainability. By using Cameo UK, Callcredit was able to...

Tangible opens data products to all sectors

7th July 2014 • NewsComments (0)

Digital and direct agency Tangible is making its data products DonorPro and DonorScope available to any marketer, company and charity to use. DonorPro was originally developed for Unicef UK and alongside DonorScope has been re-designed for use by any company...

Digitonic aims to banish holiday sales calls and texts

1st July 2014 • NewsComments (0)

Smart mobile marketing agency Digitonic has created a new tool that can help consumers avoid sales calls and unwanted marketing messages while on holiday by removing mobile numbers from handsets that are aboard from marketing lists. The company, named last...

Hewitt to head up digital at Tank

21st November 2013 • NewsComments (0)

Digital and social media consultant Nik Hewitt has joined Nottingham based agency Tank as digital strategist. The new role will see Nik head up the agency’s successful social media and digital offering. An industry pioneer, Nik has worked in the digital...