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Intelligent data for an intelligent world

24th June 2014 • OpinionsComments (0)

By Greg Hanson With Google’s recently announced Smart Car and Apple’s efforts to develop a smarter home in 2014, it is clear that consumer-focussed businesses are working towards an era of next generation innovation. It seems that now we can all imagine self-driving cars that distinguish between a life-threatening situation (like a swerving car ahead)...

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Agile analytics is required in todays fast evolving marketing environment

13th May 2014 • OpinionsComments (0)

By Janet Snedden The move to an always-on, integrated approach to marketing, together with the increasing variety of data available, means that traditional approaches to analytics are too cumbersome to enable marketers to gain competitive advantage. Instead,...