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Database Marketing 2015 issues

December

DBM December 2015 edition

IN THIS ISSUE

What’s in store
Key industry figures make their
predictions for 2016

Turbo analytics
Dealing with mega volumes of data

Nicola Askham
Data governance

ID fraud
Learning from ex-offenders


November

DBM November 2015 edition

IN THIS ISSUE

Data integration
More platforms mean real-time
marketing is a possibility

Ardi Kolah
EU data laws

Addressing
Is PAF in good shape?

Dan Fossaceco
Traditional versus data marketing


October

DBM October 2015 edition

IN THIS ISSUE

Celebrating data
Full report on the
DBM Awards

Emil Eifrem
Lessons from love

Social media
The challenge of data collection

Women in data
Conference preview


September

DBM September 2015 edition

IN THIS ISSUE

Online marketing services
Getting fitter and faster as
client demands surge

Jeremy Whitaker
EU data laws

Cleansing
Why the reluctance from brands?

DBM Awards
A look ahead


July/August

DBM July/August 2015 edition

IN THIS ISSUE

Data culture
Finding a common voice to
improve public perceptions

Address management
Validation improvements help accuracy

Mark Roper
Reshaping loyalty with analytics

DBM Awards
Shortlist revealed


June

DBM June 2015 edition

IN THIS ISSUE

Responsive design
Smartphone revolution means major
changes for email marketing

Thaer Namruti
Connectivity

Customer behaviour modelling
Predictive analysis in action

Kevin Scott
PECR update


May

Database Marketing magazine May 2015 edition

IN THIS ISSUE

DBM Awards 2015
The fifth annual Database
Marketing Awards have launched

Data prospecting
True multichannel prospecting?

Thinking small
The demise of big data

Software
DQ Global’s Perfect & Merge


April

DBM April 2015 edition

IN THIS ISSUE

Mobile
How to profit in
a mobile world

Suppression
Illustrating value is key

Andy Wood
Loyalty schemes

Ruth Gordon and Katharine Hulls
Personalisation


March

DBM March 2015 edition

IN THIS ISSUE

Will Lowe
Callcredit’s Management Solutions
MD plans for the future

Customer analysis software
Predictive modelling is becoming vital

Tag management
2015 will be a big year

Victoria Pooley
Understanding privacy laws


February

DBM February 2015 issue

IN THIS ISSUE

TFM&A 2015
It’s showtime: DBM previews
this year’s exhibition

Individualised marketing
Are we getting closer?

Addressing
Enhanced lists intensify competition

Jon Cano-Lopez
The future of suppression


January

DM January 2015 - Cover

IN THIS ISSUE

Jon Clarke
Cyance CEO’s top tips
for 2015

Joy Dean
The future of mobile marketing

Email marketing
Integrating social media

Retailers vs Consumers
Expectations not being met


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